Salesforce Marketing Cloud Developer

TekWissen•Ashburn, VA
•Onsite

About The Position

We are seeking an experienced Salesforce Marketing Cloud Developer to design, develop, and support enterprise-scale marketing automation solutions. The ideal candidate will possess deep expertise in Salesforce Marketing Cloud technologies and will be responsible for building personalized, data-driven customer engagement campaigns while collaborating with business and marketing stakeholders to deliver scalable marketing solutions.

Requirements

  • 6+ years of hands-on Salesforce Marketing Cloud development experience.
  • Strong expertise in AMPscript development.
  • Advanced SQL skills for data segmentation, automation, and reporting.
  • Experience with Server-Side JavaScript (SSJS).
  • Strong HTML/CSS experience for email template development.
  • Hands-on experience with Journey Builder.
  • Strong experience with Automation Studio.
  • Experience with Email Studio and Contact Builder.
  • Extensive experience creating and managing Data Extensions.
  • Experience developing dynamic and personalized customer communications.
  • Hands-on experience integrating Salesforce Marketing Cloud with Salesforce CRM.
  • Experience integrating SFMC with external and third-party applications.
  • Strong understanding of REST and SOAP APIs.
  • Experience with Marketing Cloud Connect.
  • Strong troubleshooting, debugging, and performance optimization skills.
  • Ability to work independently and within cross-functional teams.
  • Minimum 6 years of Salesforce Marketing Cloud development experience.
  • Proven experience delivering enterprise-scale marketing automation solutions.
  • Experience supporting customer engagement, personalization, and campaign automation initiatives.
  • Demonstrated success developing integrations between Salesforce Marketing Cloud, Salesforce CRM, and external systems.

Nice To Haves

  • Salesforce Data Cloud experience.
  • Customer 360 experience.
  • Experience working in healthcare, insurance, or other regulated industries.
  • Knowledge of CI/CD implementation within Salesforce environments.
  • Understanding of DevOps practices for Salesforce platforms.
  • Experience supporting enterprise-scale marketing automation programs.
  • Strong stakeholder communication and documentation skills.
  • Salesforce Marketing Cloud Developer Certification preferred.
  • Salesforce Marketing Cloud Email Specialist Certification preferred.
  • Additional Salesforce certifications are a plus.

Responsibilities

  • Design, develop, and implement scalable solutions within Salesforce Marketing Cloud.
  • Build and maintain complex customer journeys using Journey Builder.
  • Develop dynamic, personalized, and responsive email campaigns using AMPscript, HTML, CSS, and Server-Side JavaScript (SSJS).
  • Create and manage Data Extensions, Contact Builder configurations, and audience segmentation strategies.
  • Develop and maintain automations within Automation Studio, including data imports, exports, and scheduled processes.
  • Integrate Salesforce Marketing Cloud with Salesforce CRM and external applications using REST and SOAP APIs.
  • Troubleshoot and resolve campaign execution, integration, automation, and data-related issues.
  • Optimize marketing automation processes and platform performance.
  • Collaborate with business stakeholders, marketing teams, and technical teams to translate business requirements into technical solutions.
  • Participate in code reviews, testing, deployment activities, and best practice implementation.
  • Ensure solutions adhere to development standards, security requirements, and platform governance practices.
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