Salesforce Marketing Cloud Administrator
About The Position
The Office of Information Technology is seeking a Salesforce Marketing Cloud Lead Administrator to provide technical leadership, administration, and support for the Salesforce Marketing Cloud Engagement platform used across Brigham Young University and the Church Educational System. This role is responsible for governing, optimizing, and expanding a platform that enables recruitment, enrollment, student success, and university communications initiatives. The position serves as a trusted partner to campus stakeholders by providing platform expertise, campaign consultation, user training, and operational support. Working closely with communication teams, functional offices, and technical partners, the administrator helps ensure effective, data-driven engagement with students and prospective students throughout their educational journey. This individual will also support integrations, automation, deliverability, and platform governance while promoting best practices and scalable solutions across the university.
Requirements
- Bachelor’s degree in Information Systems, Marketing, Business, Communications, or related field; or equivalent combination of education and experience.
- Experience administering or supporting enterprise CRM, marketing automation, or Salesforce platforms.
Nice To Haves
- Experience with Salesforce Marketing Cloud.
- Experience supporting higher education recruitment, enrollment, or student success communications.
- Experience with Salesforce ecosystem products, including Data Cloud/Data 360.
Responsibilities
- Administer and optimize Salesforce Marketing Cloud, including user access, security, platform configuration, monitoring, governance, and operational support.
- Partner with departments across BYU and CES to design, build, and improve communication campaigns, automations, and student engagement journeys.
- Lead user onboarding, training, consulting, and support efforts while developing documentation, standards, and best practices that promote successful platform adoption.
- Collaborate with the Salesforce Center of Excellence and OIT teams to support integrations, data management, segmentation strategies, and emerging Salesforce capabilities.
- Monitor campaign performance, automation health, and email deliverability while identifying opportunities for continuous improvement and optimization.
- Provide technical leadership and recommendations that help ensure Marketing Cloud remains secure, reliable, scalable, and aligned with university communication goals.
Benefits
- 401k. BYU automatically contributes 8% at no cost to you. Additionally, if you contribute 5%, BYU adds an additional 4% (Rehires may qualify for different retirement plans)
- 13 paid holidays + 22 days paid vacation + 12 sick days, accrued annually
- Employee assistance program, available to the employee and all members of their household
- Tuition benefits for employees and eligible family members
- Access to athletic facilities
- Excellent medical/dental benefits
- Short/long-term disability benefits
- Paid parental and maternity leave
- Wellness Program
- Free on-campus parking
- Free UTA passes for employees, spouses, and qualified dependents
- Discounts at the BYU Store and for many events at BYU
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
