Salesforce Cloud Developer

Store•St Louis, MO

11h•Hybrid

About The Position

The Developer, Salesforce Cloud serves as an innovative builder of workflows, utilizing a forward-thinking mindset to understand business requirements and deliver high-quality technical solutions that empower Marketing teams to utilize various cloud automation platforms. Working in strong collaboration with the Email Marketing/Loyalty Teams, this role will drive the development of custom queries, email and SMS templates, AMP-script-based dynamic templates, automation jobs, and the build-out of comprehensive customer journeys.

Requirements

Bachelor’s degree required
Skilled in front-end development building Cloud Pages utilizing HTML, CSS, JavaScript and AMPScript
Skilled in implementing automated solutions utilizing Marketing Cloud Server-Side Java Script (SSJS)
Proficient in SQL and robust understanding of Marketing Cloud’s contact data model
Basic knowledge in Agile SCRUM practices and associated tools (Jira, Confluence, Slack, etc.)

Nice To Haves

A minimum of 3 years of certification in Salesforce Marketing Cloud Developer and/or Marketing Cloud Consultant
Fundamental knowledge of database technologies (RDBMS, NoSQL)
Experience as a marketing cloud administrator and/or developer
Experience with email and/or marketing automation software and integration with databases
Knowledge of Salesforce Marketing Cloud (SFMC) aka ExactTarget is required.
Experience working with all Marketing Cloud Builders and Studios, including Mobile Connect and Personalization Builder for Emails
Develop responsive email templates with extensive knowledge of AMPscript and Guide Template Language
Extensive experience utilizing Journey Builder with thorough understanding of Audience Builder configuration
Understanding of Marketing Cloud integrations and configurations
An analytical, inquiring, and critical mind that solves complex problems
Customer focused and the ability to work effectively with non-technical personnel
Flexible and adaptable to change
Tenacity and commitment to tasks
Self-disciplined
A knack for anticipating potential issues
Strong commitment to tasks being completed correctly and on time
Comfortable driving decisions in area of expertise
Communication style is factual and sincere
Willingness to follow established policies, processes, and procedures
Enjoy working at a somewhat faster-than-average pace
Strives for continuous improvement

Responsibilities

Resident Salesforce technology expert responsible for design and technical implementation
Translate business and marketing challenges into well-designed solutions; building workflows that move, transform, and clean data
Create and optimize data extensions with correct primary keys and data types, write SQL queries to segment audiences and refresh DE’s before journey injections
Stay in tune with latest Salesforce technology updates, changes, community and roadmap(s)
Understand the ins and outs of complex technology environments and know how to optimize solutions for efficiency and simplicity
Improve Build-A-Bear’s Marketing Cloud data model and architecture, building reports that align with business requirements
Teach and coach the business team on how to best use Salesforce Marketing Cloud
Maintain and document technical processes and marketing automation procedures and provide seamless hand-off to business users to utilize
Utilize interfaces with Salesforce Service Cloud and Loyalty to assure a seamless tracking of Guest experience; use this information to further customize BAB’s shopping experience for the Guest
Work cooperatively with IT Development and Front-End teams
Other duties as assigned by management