Salesforce Business Analyst (Market-to-Sales) (English)

BETSOL

6d•Remote

About The Position

The Senior Market-to-Sales Business Analyst (M2S BA) will help shape, prioritize, and deliver solutions that support the Market to Sales workstream. As a member of the team, this role partners closely with business stakeholders to define requirements, prioritize user stories based on business value, and support the delivery of high-quality solutions. The M2S BA will work daily with agile teams to refine needs, design solutions, and drive predictable delivery in collaboration with business owners, scrum masters, developers, testers, analysts, and external partners. As part of the broader M2S scrum team, the Senior M2S BA actively participates in backlog refinement, sprint planning, daily stand-ups, and retrospectives. This role analyzes current and future business needs, translates them into clear solution direction, and works closely with business and agile teams to deliver scalable capabilities that support Market to Sales objectives.

Requirements

At least 4 years of experience working with Salesforce Sales Cloud, including hands-on expertise in Lead, Account, and Opportunity management.
Strong understanding of the end-to-end sales lifecycle, including Forecasting, Quoting, Orders, Contracts, and Subscription Management.
Experience applying AI technologies within the sales lifecycle and leveraging them to enhance role execution.
Proficiency in Salesforce administration, including Reports and Dashboards, Lightning Experience, Flows, Security/Permissions, and data modeling.
Solid understanding of end-to-end system integrations and broader enterprise application landscapes.
Ability to translate documented business processes into scalable application workflows and system features.
Familiarity with Agile software development methodologies (e.g., Scrum, Kanban).
Experience with Agile practices such as User Stories, Test-Driven Development (TDD), Continuous Integration, and Continuous Testing.
Exposure to cross-channel business models, including Partner ecosystems and E-Commerce platforms.
Demonstrated expertise in Salesforce Sales Cloud, including a strong understanding of platform capabilities, configuration, and business application.
Direct experience functioning as a Business Analyst, Consultant or Product Owner.
Foundational understanding of AI concepts and their practical application within business processes and sales technology environments.
Strong analytical, problem-solving, negotiation, task management, and project coordination skills.
Excellent written and verbal communication skills, with the ability to engage effectively with both business and technical stakeholders.
Highly motivated, curious, and proactive self-starter with the ability to manage multiple initiatives across agile teams.
Commitment to continuous learning and staying current with emerging Salesforce, AI, and Market to Sales capabilities.

Nice To Haves

Salesforce Administrator certification preferred.
Knowledge of Agentforce Revenue Management is a plus.

Responsibilities

Partner with business stakeholders to define, refine, and prioritize Market to Sales functional requirements and process improvements.
Translate business needs and functional requirements into clear, actionable solution designs that can be delivered by agile teams.
Lead and support hands-on solution design, prototyping, and proof-of-concept efforts for Salesforce Sales Cloud, CPQ, Billing, and related capabilities.
Guide implementation activities through delivery, collaborating with developers, testers, scrum masters, business partners, and external consultants as needed.
Identify and recommend opportunities to improve, streamline, and automate Market to Sales processes, systems, and user experiences.