Salesforce Administrator

Bella Group • San Juan, PR

6d • Onsite

About The Position

Bella Group is seeking a Salesforce Administrator to enhance customer communication strategies by leveraging its Salesforce stack, including Data Cloud, Marketing Cloud / Marketing Cloud Next, and CRM. The role is based 100% on-site in San Juan, Puerto Rico.

The administrator will manage Salesforce data and marketing operations across Bella Group’s automotive brands. This includes configuring customer data sources, creating unified customer profiles, developing insights and audience segments, building multichannel customer journeys, personalizing communications, and administering the Salesforce org. The role also partners with Data Engineering on the DMS-to-Databricks-to-Data Cloud pipeline and manages the Salesforce vendor relationship.

Bella Group is a Puerto Rican-owned automotive distribution and retail company that distributes Acura, Honda, and Mazda and operates Flagship, the largest dealership network in Puerto Rico. It describes itself as an equal opportunity employer and says it seeks to attract and retain talent based on qualifications, merit, and business needs.

Requirements

• Salesforce Certified Administrator (ADM-201), required at time of hire.
• 3–5+ years of hands-on Salesforce administration experience, including Marketing Cloud operations.
• Expertise in Journey Builder and Automation Studio.
• Proficiency in AMPscript, SSJS, and SQL.
• Knowledge of Flow Builder and the Salesforce security model.
• Full professional fluency in Spanish and English.
• Ability to work 100% on-site in San Juan, Puerto Rico.

Nice To Haves

• Hands-on Data Cloud experience and Marketing Cloud + Data Cloud integration experience.
• Marketing Cloud Email Specialist, Marketing Cloud Administrator, or Data Cloud Accredited Professional certification.
• Multi-brand or multi-Business Unit Salesforce experience.
• Automotive retail or DMS familiarity, such as CDK or Dealer Socket.
• REST/SOAP API integration experience.
• Familiarity with Salesforce AgentForce + Claude (Anthropic) integration.

Responsibilities

• Configure and monitor Data Cloud Data Streams from CRM, Marketing Cloud / Marketing Cloud Next, and DMS sources.
• Design Identity Resolution rulesets to create unified customer profiles across Bella Group brands.
• Build Calculated Insights and manage segments for marketing, CRM, and paid media activation, including consent compliance.
• Architect multichannel Journey Builder journeys across the automotive customer lifecycle, using Data Cloud segments as entry sources.
• Write AMPscript and SSJS for dynamic personalization, and manage deliverability and Business Unit governance.
• Administer the Salesforce org, including security, metadata, and deployments.
• Build Flows, reports, and dashboards.
• Partner with Data Engineering on the DMS → Databricks → Data Cloud pipeline.
• Manage the Salesforce vendor relationship.

Benefits

• Medical plan.
• Dental plan.
• Life insurance.
• Retirement plan.
• Gym access.
• Chiropractor.
• Nutritionist.
• General practitioner.
• Stability and growth opportunities within Puerto Rico's leading automotive industry company.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed