Sales Training Manger

Lithia & Driveway•Grapevine, TX

2d•Onsite

About The Position

Grapevine Honda, part of Lithia & Driveway, is seeking a hands-on Sales Training Manager to lead the coaching, training, and development of its sales team. The role focuses on developing stronger sales professionals, improving process execution, and building consistency across the dealership. The manager trains new hires, develops experienced Sales Representatives, coaches live sales opportunities, strengthens CRM and follow-up practices, and partners with sales leadership to improve the sales process. This is an onsite position that reports to the General Manager, with open availability and base-plus-commission pay.

Requirements

At least 3 years of automotive retail sales experience.
At least 1 year of experience training, coaching, mentoring, or onboarding sales professionals.
Experience with the full dealership sales process, including prospecting, needs discovery, presentation, objection handling, negotiation, closing, and follow-up.
Experience coaching Sales Representatives through live customer interactions and sales opportunities.
Experience with dealership CRM systems, lead management, appointment setting, and customer follow-up.
Experience facilitating individual coaching, group training, and sales role-play.
Experience identifying performance or process gaps and implementing targeted coaching or training.
Experience partnering with Sales Managers or dealership leadership to reinforce sales processes and performance expectations.
Valid driver's license and acceptable driving record.
High school graduate or equivalent; must be at least 18 years old.

Responsibilities

Lead onboarding and sales training for new Sales Representatives.
Develop existing sales team members through individual training, group sessions, role-play, and live sales-floor support.
Train and promote the complete sales process, including needs discovery, vehicle presentation, test drives, negotiation, objection handling, closing, delivery, and follow-up.
Partner with Sales Representatives to identify opportunities, overcome objections, and guide customers through the sales process.
Coach CRM use, internet and phone leads, appointment setting, prospecting, and follow-up.
Partner with sales leadership to strengthen processes, identify performance gaps, and reinforce sales expectations.
Use sales and CRM activity to identify coaching opportunities and deliver training.
Build and maintain practical sales training, onboarding, and process resources.