Sales Training Manger

Lithia & Driveway•Grapevine, TX
•Onsite

About The Position

Grapevine Honda, part of Lithia & Driveway, is seeking a hands-on Sales Training Manager to lead coaching and development for the dealership’s sales team. The role focuses on developing stronger sales professionals, improving process execution, and driving consistency across the dealership. The Sales Training Manager reports to the General Manager and works onsite. The schedule requires open availability, and compensation is base pay plus commission. The manager will onboard new Sales Representatives, develop existing team members, provide coaching during live customer opportunities, and reinforce the complete dealership sales process. The role also partners with sales leadership to identify performance gaps, strengthen sales processes, and maintain practical training, onboarding, and process resources. Applicants must be high school graduates or equivalent, at least 18 years old, and have a valid driver’s license with an acceptable driving record. The company is a drug-free workplace and states its commitment to equal employment opportunity. Reasonable accommodations may be made to enable individuals to perform essential functions.

Requirements

  • At least 3 years of automotive retail sales experience.
  • At least 1 year of experience training, coaching, mentoring, or onboarding sales professionals.
  • Experience with the full dealership sales process, including prospecting, needs discovery, presentation, objection handling, negotiation, closing, and follow-up.
  • Experience coaching Sales Representatives through live customer interactions and sales opportunities.
  • Experience with dealership CRM systems, lead management, appointment setting, and customer follow-up.
  • Experience facilitating individual coaching, group training, and sales role-play.
  • Experience identifying performance or process gaps and implementing targeted coaching or training.
  • Experience partnering with Sales Managers or dealership leadership to reinforce sales processes and performance expectations.
  • Valid driver’s license and acceptable driving record.
  • High school graduate or equivalent; at least 18 years old.

Responsibilities

  • Lead onboarding and sales training for new Sales Representatives.
  • Develop existing sales team members through individual training, group sessions, role-play, and live sales-floor support.
  • Train and promote the complete sales process, including needs discovery, vehicle presentation, test drives, negotiation, objection handling, closing, delivery, and follow-up.
  • Partner with Sales Representatives to identify opportunities, overcome objections, and move customers through the sales process.
  • Coach CRM use, internet and phone leads, appointment setting, prospecting, and follow-up.
  • Partner with sales leadership to strengthen processes, identify performance gaps, and reinforce sales expectations.
  • Use sales and CRM activity to identify coaching opportunities and deliver training.
  • Build and maintain practical sales training, onboarding, and process resources.

Benefits

  • Competitive pay
  • Medical, dental, and vision plans
  • Paid holidays and PTO
  • Short- and long-term disability
  • Paid life insurance
  • 401(k) retirement plan
  • Employee stock purchase plan
  • Lithia Learning Center
  • Vehicle purchase discounts
  • Wellness programs
© 2026 Teal Labs, Inc
Privacy PolicyTerms of Service