Sales Trainer

The Budd Group•Charlotte, NC

1d•Hybrid

About The Position

The Budd Group is seeking a high-energy, field-tested Sales Trainer to act as the strategic custodian of our unified selling architecture. This role involves building and driving the revenue engine across classroom settings, regional offices, and live field ride-alongs. The Sales Trainer will institutionalize a four-layer sales methodology—BANT (The Filter), IMPACT Selling (The How), MEDDPICC (The What), and Tom Sant Value Selling (The Why)—to shift sellers towards focusing on high-value, transformative client outcomes rather than task-pitching.

Requirements

3–5+ years of successful B2B sales experience.
2+ years in an enterprise sales training or enablement capacity.
Strong competency in value-based proposal writing (Tom Sant) required.
Valid driver’s license required for regional travel across NC/SC territories.
Ability to travel between regional sites.
Ability to sit/stand for extended training blocks.
Ability to lift up to 35 lbs occasionally.

Nice To Haves

Experience in facility services, property management, or corporate services is a plus.
Prior expertise or certification in MEDDPICC and IMPACT Selling is highly preferred.
Instructional agility to coach both enterprise contractual sellers and transactional reps.
Philosophical alignment with core sales management literature (e.g., Keith Rosen's Coaching Salespeople into Sales Champions, David Brock's The Sales Manager's Survival Guide, and Jason Jordan's Cracking the Sales Management Code).

Responsibilities

Deliver engaging classroom instruction on the Integrated Sales Excellence framework, pipeline stages, and exit criteria.
Demonstrate elite selling techniques during field ride-alongs, including 3-deep questioning and live pitch delivery.
Facilitate interactive role-plays and shadow reps on active field calls, guiding them through conversation stages.
Conduct post-call debriefs and milestone check-rides using structured scorecards to certify proficiency.
Partner with Regional Sales Managers to diagnose field skill gaps using the MEDDPICC Deal Health Scorecard.
Deploy targeted intervention programs for underperforming reps and equip managers for daily coaching.
Take ownership of the corporate LMS, transforming existing tools into sequential learning paths.
Build high-impact training assets, including sector-specific case studies, local market proof metrics, and objection-handling guides.