SALES TRAINEE

The Honickman Companies•Salisbury, MD

1d•Onsite

About The Position

Canada Dry, a member of The Honickman Companies, is hiring a Sales Trainee for its Salisbury, Maryland team. This hands-on, field-based role introduces the trainee to the beverage industry and develops skills in sales, customer relationships, merchandising, and account management. The trainee works with customers, learns the company’s brands and business, supports established sales routes, and builds experience for potential future sales opportunities within the organization. The role includes learning the beverage portfolio and sales processes, supporting route coverage and account development, executing retail merchandising, and developing sales skills while working toward sales, volume, distribution, and merchandising goals. Compensation is $19.50 per hour, with mileage reimbursement. Overtime opportunities and holiday premium pay are offered, along with medical, dental, and vision benefits, hands-on training, and career growth opportunities.

Requirements

High school diploma or GED.
Valid driver's license.
Reliable personal vehicle and required auto insurance.
Strong communication and customer service skills.
Comfort working independently in a fast-paced, field-based environment.
Ability to work weekends as required.
Must successfully complete required pre-employment screening.

Nice To Haves

Previous retail, customer service, merchandising, or sales experience.

Responsibilities

Learn the beverage brands, products, customers, sales processes, retail execution, pricing, promotions, distribution, and merchandising.
Work alongside experienced sales team members to learn territory and customer relationship management.
Provide coverage for established sales routes as needed.
Build relationships with store managers and key account contacts.
Identify opportunities to increase product distribution, shelf space, displays, and sales.
Support new account development and promotional activities.
Stock, rotate, price, and merchandise products; create displays and execute resets.
Ensure products are fresh, saleable, and presented according to company standards.
Monitor competitor activity and share market insights with the sales team.
Learn to develop and execute sales plans, identify customer needs, and overcome objections.
Work toward sales, volume, distribution, and merchandising goals.