The Sales Support Specialist performs a variety of activities for a line(s) of business (LOB) designed to support, enhance and increase overall sales performance. The Sales Support Specialist coordinates various LOB sales, marketing support and enhancement programs and initiatives under the direct supervision of experienced personnel. This role administers ongoing sales and marketing support programs equitably according to plan designs and guidelines, which may include sales contests, product promotions, regional programs and other activities. The specialist provides project coordination to new or existing sales support programs, leads or assists with strategy meetings, determining sales and marketing needs and requirements and generating ideas. They provide input and advice based on extensive knowledge of other Company initiatives and industry practices, ensuring coordination with other initiatives. The role involves researching various issues, ideas, problems and opportunities discussed in strategy meetings to generate additional information to add to projects, and creating project plans, adding ideas from research and ensuring that issues, concerns and priorities identified in meetings and other communications are addressed. The Sales Support Specialist implements project plans, communicates with various internal personnel, corporate marketing and other Company departments and outside vendors to coordinate assigned programs and complete projects. They resolve problems by coordinating with necessary individuals as needed, and secure approvals as necessary. The role also involves creating sales and marketing materials as necessary in support of various programs and projects, writing copy, securing approvals and coordinating layout and production with appropriate internal or outside personnel. The specialist designs and develops administrative guidelines for assigned programs and maintains appropriate records, databases and information relating to assigned programs and projects according to procedures. They report to more experienced personnel, management and others on project status and updates. Additionally, the Sales Support Specialist assists the sales force as necessary, answering questions from staff and customers and providing information and other support as appropriate. They provide training to sales staff and others relating to new and ongoing LOB sales and marketing programs, initiatives and activities, and coordinate with department training as well as corporate training staff to develop and deliver training as needed. The role involves evaluating the effectiveness of programs and initiatives, receiving feedback from various LOB areas and outside vendors, passing information to others as necessary and incorporating changes into future project plans. The specialist monitors, evaluates and modifies programs to meet the needs of the LOB and communicates with other areas and Company departments as necessary to exchange information, receive feedback and maintain uniformity of work in accordance with established program guidelines. They maintain knowledge of overall Company and LOB sales initiatives and industry trends, and maintain an understanding of LOB sales, operations and other practices and procedures and applicable legal and regulatory guidelines.
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Job Type
Full-time
Career Level
Mid Level