Sales Strategy Manager

Premier Nutrition•Emeryville, CA

7d•$130,000 - $145,000•Hybrid

About The Position

The Sales Strategy Manager is responsible for developing and driving commercial strategies to accelerate revenue growth, improve execution, and strengthen partnerships across various wellness categories. This role sits at the intersection of the customer sales team, marketing, finance, and operations. The role involves translating consumer insights, market trends, and retailer needs into actionable sales strategies. The ideal candidate combines strong analytical capability with hands-on commercial acumen, understands the mechanics of pricing, promotion, assortment, and distribution, and can influence cross-functional teams to deliver against growth objectives in a highly competitive environment.

Requirements

Bachelor’s Degree required
7+ years of experience in the Consumer-Packaged Goods (CPG) Industry within Customer Account Management, Commercial Development, Customer Marketing, Revenue Growth Management, or Category Management.
Advanced business storytelling & ability to draw insights and make business recommendations
Team oriented with great ability to build relationships and work cross-functionally
Ability to work in Circana, Tableau, TPM systems
Demonstrated ability to work in high paced, changing environment with ambiguity
Both verbal and written communication skills necessary with ability to tailor message across various audiences
Skilled at presenting in front of groups
Agile learner comfortable with ambiguity
Above average MS Office skills
Ability to motivate and prioritize.

Nice To Haves

Embody a growth mindset, see challenges as opportunities to develop, and find innovative ways to get the real work that matters done.

Responsibilities

Support annual operating plans (AOP), volume forecasts, and revenue targets.
Translate enterprise and brand strategies into actionable sales plans by channel, customer, and category.
Develop and own short and long-term sales strategies aligned to company growth objectives and category priorities.
Identify growth opportunities across pricing, promotion, assortment, distribution and channel mix.
Equip customer sales team with clear strategic direction by building out and sharing retailer facing selling materials, tactical program and product details, and execution playbooks.
Support customer execution by simplifying strategies into actionable priorities.
Track performance against plan and recommend course corrections as needed.
Present strategies, insights, and recommendations to leadership and key stakeholders.
Influence without direct authority across matrixed teams.
Serve as a strategic thought partner to sales leadership.
Analyze consumption trends via point-of-sale data, syndicated data (e.g. Circana, Nielsen, etc.), & retailer data to identify drivers and drains across key product lines.
Analyze shipment trends and internal sales performance then translate it into business updates connecting the dots between consumption trends, forward looking forecasts, and variances vs the annual operating plan.
Monitor category trends, competitive activity, and consumer behavior shifts.
Develop actionable insights and performance reporting to inform cross functional partners, leadership, and customer selling teams.
Transform information into applicable recommendations for customer selling teams and leadership.
Create insights driven innovation forecast scenarios modeling baseline and promotional lift volumes with high and low side sensitivities.
Partner closely with Customer Selling Team, Marketing, Category Leadership, Revenue Growth Management, Finance, and Supply Chain.
Align sales strategy with brand initiatives, innovation launches, and customer sales tactics.
Support go-to-market planning for new product launches, line extensions, and channel expansion.
Support operational readiness for key programs and product launches.
Attending meetings and presentations.
Meeting recap notes and follow up actions that drive clarity and accountability.
Participating in company-wide activities and events galore.
Impromptu conversations with colleagues.
Administrivia like email, calendaring, expense reports, and other non-value-added work.