Sales Strategy Leader

Bayer • Mississauga, ON

14h • CA$118,160 - CA$168,160 • Hybrid

About The Position

This role presents an exciting opportunity to shape Bayer’s Consumer Health executional strategy alongside a dynamic team in a competitive market. The Sales Strategy Leader for Bayer's Consumer Health portfolio will be responsible for driving Canada-wide sales growth and enhancing retailer partnerships. This role requires a strategic thinker with a strong background in sales analytics, promotional and pricing strategies and multi-functional collaboration. Bayer is committed to a flexible hybrid working environment. This is a permanent position based out of Mississauga, Ontario, requiring local travel.

Requirements

• Bachelor’s degree in Business, Marketing, or a related field; MBA preferred.
• Strong level of experience in sales strategy, finance, account management for large retail customers within consumer-packaged goods (OTC preferred).
• Proven track record of developing successful sales strategies and achieving sales targets.
• Analytic Storytelling: Ability to integrate and interpret data from multiple sources into concise, action-oriented recommendations, with strong presentation skills.
• Intellectual Curiosity: A desire to explore new insights and continuously improve sales strategies based on market dynamics.
• Problem Solving: Strong capability to identify business challenges and proactively develop data-centric solutions.
• Collaboration: Excellent interpersonal skills to influence and work effectively across various departments and with external partners.
• Self-Starter: High standards for excellence with attention to detail and the ability to manage multiple projects in a fast-paced environment.

Responsibilities

• Lead the development and execution of sales strategies that align with Bayer's overall business objectives, utilizing insights from market analysis and customer feedback.
• Analyze pricing strategies and promotional effectiveness, translating findings into clear guidance for the sales team to optimize trade programs and maximize ROI.
• Lead and drive channel strategy to ensure alignment with overall sales goals, optimizing distribution and market penetration.
• Develop, adapt, and optimize trade programs in collaboration with the sales team, ensuring plans are tailored to retailer needs and market dynamics.
• Work with category and marketing to develop growth initiatives by translating brand plans into effective customer activation plans and driving joint business planning with customers.
• Lead and facilitate revenue growth management initiatives and Price Pack Architecture (PPA) in collaboration with marketing, category management, and finance. Develop strategies that optimize pricing structures and product packaging to enhance market competitiveness and drive sustainable growth.
• Partner with sales teams to execute trade programs and adapt plans based on retailer needs, guiding them to meet sales targets and productivity goals.
• Drive a data-driven approach to decision-making, creating actionable plans for ongoing measurement and optimization of sales strategies.
• Co-lead allocations, bonus pack strategies and support optimizing pre-pack display executions.
• Ensure all activities/events are conducted in a safe and environmentally responsible manner, in accordance with Bayer Safety, compliance and Sustainability Policies.

Benefits

• Competitive compensation and rewards package
• Collaborative, diverse and inclusive culture
• Career development and global opportunities
• Work-life flexibility programs such as flex hours, employee discounts, volunteer days, wellness, and other employee offerings
• Insured benefits such as health care, vision, dental, disability, and contributory retirement savings plans, etc.
• Opportunity to earn additional performance-based compensation

What This Job Offers

• Job Type: Full-time
• Career Level: Senior