Sales Specialist, Natural Channel

Vytalogy Wellness, LLC•Boulder, CO

7d•Remote

About The Position

At Vytalogy, we believe everyone should have access to better health and nutrition to fuel their wellness. As a leader in the vitamins, minerals, and supplements (VMS) industry, we’re home to trusted brands Natrol and Jarrow Formulas. With locations in Los Angeles, CA, Boulder, CO, and Haslet, TX, we bring science-backed wellness products to consumers nationwide. Vytalogy Wellness is seeking an Sales Specialist to support and grow the Jarrow Formulas business across the independent natural channel. Sitting within the Vytalogy sales organization, this role works in close daily partnership with our broker network — primarily Green Spoon — to drive sales, enable field execution, and deliver exceptional service to our retail accounts. The ideal candidate brings a salesperson's mindset, a brand ambassador's passion for the Jarrow portfolio, and an operator's discipline around account management. You'll serve as the connective tissue between retail accounts, broker partners, and internal teams — owning proactive outreach, order management, field support, and cross-functional coordination.

Requirements

2+ years of experience in natural channel sales, CPG brand sales, or broker/distributor sales
Familiarity with the independent natural retail landscape, including buying dynamics, promotional structures, and account cycles
Excellent communicator — confident on the phone, clear in writing, credible with retail buyers
Highly organized with a demonstrated ability to manage multiple accounts, priorities, and timelines simultaneously
Proficiency with order management systems, CRM tools, and basic sales reporting

Nice To Haves

Strong knowledge of or genuine enthusiasm for dietary supplements (vitamins, minerals, condition-specific formulas)
Experience working cross-functionally across sales, broker networks, and internal operations teams
Comfort in a fast-paced, PE-backed environment where agility and ownership are valued

Responsibilities

Build proactive relationships with independent natural retailers to generate orders, activate new SKUs, and sustain account engagement
Manage an assigned account base, tracking performance against sales goals and promotional targets
Identify and close distribution voids in partnership with the Green Spoon field team
Communicate promotional programs, deal structures, and new item launches to buyers; confirm placement deal terms prior to execution
Support line drive windows and new item sell-in by coordinating materials, samples, and account communications
Equip accounts with educational resources — including Expert Voice content — to build product knowledge and drive sell-through
Represent Jarrow at select trade shows, with occasional travel required
Serve as the primary internal contact for the Green Spoon team on assigned accounts, ensuring field reps have the tools, assets, and information to represent Jarrow effectively
Coordinate support materials, order forms, promotional assets, and car stock needs ahead of store visits and line drive windows
Communicate IRC coupon needs and placement priorities during non-promotional periods to sustain in-store velocity
Support Direct account renewals and distribute Approved Product Lists (APLs) to field reps
Audit SKU distribution with field teams and flag gaps or voids requiring follow-up
Assist with endcap and placement execution by communicating program details, timelines, and account-specific requirements
Manage inbound order inquiries, confirmations, and follow-ups for assigned accounts
Proactively communicate out-of-stock situations, discontinuations, substitutions, and deal expirations to minimize retail disruption
Distribute current order forms, price lists, and promotional materials to buyers and broker contacts on a timely basis
Coordinate with AR and customer service teams to resolve invoice discrepancies, credit requests, and discount questions
Track and communicate order status, shipping timelines, and fulfillment issues that may impact retail availability
Maintain accurate account records and activity logs to support reporting and cross-functional visibility