Sales & Revenue Performance Specialist

Primacorp Ventures Inc•New Westminster, BC

7d•CA$90,000 - CA$100,000•Hybrid

About The Position

Prima Living, a proud member of the Primacorp group of companies, is leading the next generation of senior living in Canada with their Amenida brand. Guided by Primacorp's vision and resources, we're growing a network of vibrant, people-first communities that put compassion and connection at the heart of everything we do. Through cultural inclusivity, operational excellence, and genuine care, we're redefining what retirement living can be. Together, Prima Living and Primacorp are building a purpose-driven future where every resident feels valued, supported, and truly at home. The Sales & Revenue Performance Specialist supports Prima Living Senior’s Communities by improving sales performance, strengthening CRM execution, and coaching residence-based teams. Acting as a field-based extension of the National Director, this role partners with Executive Directors and sales teams to enhance conversion, build capability, and ensure consistent execution of sales standards across all communities. This is a hands-on, travel-based role focused on performance improvement, training, and operational support in a fast-paced, growth-oriented environment.

Requirements

5+ years in sales, business development, occupancy, or performance-driven roles
Strong understanding of CRM systems, KPIs, and sales processes
Proven ability to coach, train, and influence teams
Strong analytical skills with ability to interpret performance data
Excellent communication and relationship-building skills
Proficient in Microsoft Office and CRM platforms
Valid Ontario driver’s license and ability to travel regularly

Nice To Haves

Experience in senior living or multi-site environments
Experience in senior living or retirement communities
Multi-site sales leadership or revenue growth experience
Background in occupancy development or launch/stabilization environments
Strong ability to turn data into actionable sales improvements
Passion for supporting older adults in a resident-centered environment

Responsibilities

Support occupancy and revenue growth across multiple residences
Coach and support Lifestyle Consultants and leadership teams on sales performance
Assist with sales planning, occupancy strategies, and quarterly business reviews
Monitor KPIs (inquiries, tours, deposits, move-ins, pipeline performance)
Support CRM adoption, compliance, and optimization
Identify performance gaps and support improvement plans
Deliver onboarding, training, and ongoing sales coaching (onsite and virtual)
Support competitive analysis and market positioning
Strengthen inquiry management, follow-up, and conversion practices
Support business development and referral partnerships
Participate in recruitment, onboarding, and team development
Provide regular onsite support across residences (min. 3 days/week travel)