Sales Representative - Toronto Territory

Fresh Start Foods Canada Ltd.Milton, ON
Hybrid

About The Position

Fresh Start Foods Canada Ltd. is seeking customer-centric individuals who are able to deliver on their commitments, value individual excellence and collective performance, care and give back to the community, go above and beyond to provide options for customers, and understand the foodservice/hospitality/retail business. For over 30 years, Fresh Start Foods has delivered fresh produce solutions across Canada and is part of the Gordon Food Service family. This is a full-time Sales Representative role focused on driving business development and market penetration across the GTA territory. The ideal candidate is a "hunter" skilled in lead generation, B2B sales, and client relationship management.

Requirements

  • 3+ years of success in direct selling, outside sales, or account management with a record of exceeding quotas.
  • A results-driven professional with a relentless drive to secure new business and close deals.
  • Expert at navigating complex contracts and high-level negotiations with diplomacy and persuasion.
  • Comfortable using Google Suite (Docs, Sheets, Slides) to track sales activity and collaborate.
  • Must hold a valid Class G Driver’s License and have a reliable vehicle for travel within the territory.
  • Experience in the Foodservice or Hospitality industry is highly preferred.

Responsibilities

  • Proactively identify, prospect, and close new business opportunities to exceed company revenue targets.
  • Create and execute a robust sales strategy and business plan for assigned accounts, ensuring alignment with regional objectives.
  • Implement action plans to break into new markets (restaurants, institutions, etc.) and secure high-potential accounts.
  • Establish and nurture long-term loyalty with clients, serving as a dedicated Account Manager and trusted advisor.
  • Partner with internal teams (Operations, Product Development) to deliver tailored produce solutions and superior service.
  • Be the face of Fresh Start Foods, delivering compelling pitches and presentations to key decision-makers.

Benefits

  • Comprehensive health and dental benefits (including vision, prescription drugs, disability, and extended health coverage)
  • Registered Retirement Savings Plan (RRSP) Matching Program
  • Annual Profit Sharing Bonus
  • Weekly paychecks
  • Employee Family Assistance Program
  • Opportunities for career advancement
  • Employee Recognition Programs
  • Training opportunities
  • Annual Safety Boot Allowance Program
  • Full-time hours
  • A team-oriented work environment
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