Sales Representative, Reading, PA

Boston Beer Company•Reading, PA

16h•$48,000 - $63,000•Onsite

About The Position

In this role, you will help grow our spirits portfolio by increasing product availability, visibility, and overall performance across retail accounts. You’ll partner closely with wholesalers and retailers to drive sales, build relationships, and create engaging brand experiences. This is a dynamic, field-based role where you’ll combine sales strategy, data insights, and customer interaction to deliver results.

Requirements

Bachelor’s degree (4-year degree)
0–1+ years of experience in sales and/or the food and beverage industry
Ability to operate a motor vehicle multiple times per day
Ability to stand for extended periods during the workday
Ability to tolerate cold temperatures

Responsibilities

Execute internal sales objectives and improve account conditions using Boston Beer Company systems and selling processes
Develop strong knowledge of the spirits industry, including product styles and key category insights
Identify and pursue new business opportunities while expanding and strengthening existing accounts
Build brand awareness through sampling, merchandising, and consumer engagement activities
Communicate effectively with wholesalers, retail partners, and internal teams, including delivering presentations
Leverage technology platforms and data to identify opportunities across accounts, markets, and wholesalers
Build and maintain strong relationships with wholesalers and retailers to support long-term growth
Travel regularly within the assigned territory to service accounts and support business needs
Occasionally work weekends, holidays, and attend meetings or trainings as required
Work in varied, customer-facing environments and reside within the assigned geographic territory