Sales Representative

Caterpillar•Peoria, IL

17d•Onsite

About The Position

Your Work Shapes the World at Caterpillar Inc. When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it. Role Summary: In this role, you will lead the coordination, execution, and continuous improvement of Rental & Used (R&U) programs across the Americas. This role owns Differentiated Dealer Capabilities (DDC) execution, strengthens dealer performance, and serves as a trusted advisor to field teams and dealers to accelerate growth and operational discipline.

Requirements

Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.
Problem Solving: Knowledge of approaches, tools, techniques for recognizing, anticipating, and resolving organizational, operational or process problems; ability to apply knowledge of problem solving appropriately to diverse situations.
Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.
Value Selling: Knowledge of the principles and practices for selling products, technology and services; ability to provide overall product/service 'value' and to differentiate support offerings that address clearly understood customer needs.

Nice To Haves

Experience in the rental or used equipment industry, with a strong understanding of market dynamics and customer needs.
Proven ability to execute sales strategies that drive growth, profitability, and customer engagement.
Background in construction equipment, dealership operations, or related heavy equipment environments.
Demonstrated success in strong customer service orientation with the ability to build lasting relationships and deliver a positive customer experience.

Responsibilities

Lead DDC for Rental & Used capabilities across the Americas (US, Canada, Latin America), ensuring consistent execution across field teams and dealers
Conduct reviews with field teams and/or dealers to identify risks and unlock growth opportunities
Develop & support rollout of new programs and strategic initiatives
Identify and scale dealer practices that improve sales effectiveness, customer satisfaction, and dealer capability to address customer pain points and drive consistent customer experience
Lead and support training initiatives that build dealer capabilities aligned to DDC priorities
Ensure training content is practical, scalable, and relevant to dealer needs
Reinforce consistent adoption of tools, processes, and commercial discipline