Sales Representative - Ontario Highlands

Sleeman Breweries Ltd.•Ontario Remote, ON

5d•CA$58,300 - CA$72,900•Hybrid

About The Position

The Sales Representative, within the assigned sales territory, represents Sleeman Breweries and grows portfolio presence in the trade. This role drives volume and gross margin performance by building strong customer relationships, executing effective sales strategies, and delivering best-in-class merchandising and program execution. The territory includes the Upper Ottawa Valley, Ontario Highlands, and Kawarthas.

Requirements

Minimum 3 years of sales experience in a consumer-packaged goods environment.
Post-secondary education in a related field.
Proven ability to execute sales plans, achieve targets, and drive revenue growth.
Strong relationship-building skills with internal and external partners.
Effective written and verbal communication with strong presentation skills.
Proficiency with Microsoft Office tools, including CRM 365, Power BI, Excel, PowerPoint, and Teams.
Valid driver’s licence with a clean driving record.
Ability to demonstrate behaviours aligned with organisational values.
Responsible beverage service certification (as required by province).

Nice To Haves

Beverage alcohol industry experience is an asset.

Responsibilities

Develop and execute territory sales strategies to achieve volume and gross margin targets.
Analyze sales data and market trends to identify opportunities and execute account plans.
Build strong relationships with retail and on-premise customers, providing product, promotion, and sales recommendations.
Conduct regular business reviews to assess performance and adjust programs or targets.
Coordinate and execute key account and marketing programs, providing feedback on effectiveness.
Maintain merchandising standards and influence space allocation and product visibility.
Manage expenses within budget and implement continuous improvement (MUDA reduction).
Maintain accurate customer and sales data in CRM systems and collaborate with internal partners.
Participate in industry events and stay current on competitor activity and consumer trends.

Benefits

Competitive compensation
RRSP-matching program to help you save for retirement
A commitment to work-life balance
Benefits coverage for partners and kids
Parental leave top-up for primary and secondary caregivers
Employee product credit
Tuition reimbursement program for eligible employees
Employee and family assistance program
Discount program with access to perks from big brands and local favourites
Professional development opportunities including mentorship and leadership development