Sales Representative

BRAD HALL COMPANIES•Fort Morgan, CO

8d•Hybrid

About The Position

This position is responsible for selling fuel, lubricants, diesel exhaust fluids (DEF), cardlock fuels, and petroleum equipment to a diverse range of customers. The role involves identifying and targeting profitable new business opportunities, developing and implementing effective sales strategies, and building strong relationships with existing customers. The Sales Representative will also maintain in-depth product knowledge, prepare sales reports, and collaborate with internal teams. Additional duties may include completing operational tasks, delivering products, installing equipment, and assisting with inventory management.

Requirements

Three or more years experience in outside sales in business to business environment or a related field in an associated industry.
Strong customer service skills.
Excellent presentation skills.
Able to develop and close sales processes.
Strong verbal and written communication skills.
Strong computer skills and able to learn company systems and processes.
Strong business acumen.
Adheres to the company’s values and ethical expectations.
Valid drivers license with an acceptable driving record.

Nice To Haves

Bachelors degree in an applicable field.
Sales or operations experience in lubricant and fuel industry.
Experience using CRM solutions.
Knowledge of businesses in work area.
Experience in Marketing in business to consumer arena.

Responsibilities

Identify and target profitable new business opportunities to expand the customer base for fuel, lubricants, DEF, cardlock fuels, and petroleum equipment.
Develop and implement effective sales strategies to achieve profitable sales targets and grow market share.
Conduct market research to understand customer needs, industry trends, and competitor activities.
Build and maintain strong relationships with existing customers to ensure satisfaction and repeat business.
Provide exceptional customer service by addressing inquiries, resolving issues, and offering product recommendations.
Conduct regular follow-ups with customers to assess their needs and introduce new products and promotions.
Maintain in-depth knowledge of the company’s product offerings, including fuel, lubricants, DEF, and petroleum equipment.
Educate customers on product features, benefits, and applications to assist them in making informed purchasing decisions.
Stay updated on industry developments, emerging technologies, and new products.
Prepare and submit sales reports, forecasts, and territory plans to management.
Maintain accurate records of sales activities, customer interactions, and transactions using CRM software.
Collaborate with internal teams, including operations, marketing, and customer service, to ensure seamless customer experience and satisfaction.
Complete operational tasks as needed to meet customer demands including inventory checks, pull orders, repair or replace equipment, etc.
Deliver product to customer as needed.
Install lubrication and fuel equipment as needed at customer locations.
Assist in inventory management to ensure customer orders can be met.