Sales Representative

Western States Equipment•Pasco, WA

13d•Onsite

About The Position

The Sales Representative is a trusted consultant to our valued customers when making equipment-buying decisions and responsible for selling Caterpillar Equipment, technology, and/or services value while driving market share growth and maintaining Western States’ top quartile rankings with Caterpillar. Duties include execution of defined sales processes and strategies in selling dealer support and machine performance to a defined list of customers or geographical territory. This position will build and maintain customer relationships with owners, principals, and stakeholders in order to provide solutions in initial investment and continued usage of Caterpillar Equipment and the products and services of Western States Equipment.

Requirements

Proof of high school diploma or General Education Degree (GED) required.
Minimum of 5 years Heavy Equipment Industry experience required, Caterpillar experience preferred.
Minimum of 3 years’ sales experience required, heavy equipment environment and Caterpillar experience preferred.
Valid Driver’s License and acceptable driving record required.
Must be able to communicate (speak, read, comprehend, write in English).
Ability to develop and maintain product knowledge of Caterpillar and Western States’ products.
Ability to onboard customers at the time of new machine delivery as well as after sale. (Machine operation, Technology Features, Off/On-Board Technology, Digital Offerings, Service Offerings and Parts offerings).
Ability to leverage Cat tools to promote Value Selling.
Proven competence in the four pillars of a sales professional: personal disciplines, relationship skills, strategic selling, and tactical selling.
Proven skills in written and verbal communications, planning, organizing, leadership, and interpersonal relationship building.
Must be a self-starter and able to work without supervision.
Collect competitive pricing information allowing the dealer to get an improved understanding of the competitive landscape, along with a deeper understanding of current trends taking place.
Proficient in the use of Microsoft or other comparable systems required.
Consistent attendance.
Ability to travel, including overnight as needed.

Nice To Haves

Caterpillar experience preferred.
heavy equipment environment and Caterpillar experience preferred.

Responsibilities

Identifies and calls on all customers and potential customers of Caterpillar for new, used, or traded equipment within the assigned territory.
Maintains call quantity and quality to ensure the development of a positive relationship with each customer.
Develops and maintains the skills necessary to sell a premium priced product. In addition, maintains product knowledge on Caterpillar and Western States products.
Identifies customers’ needs in order to develop an effective solution utilizing Caterpillar Equipment products and Western States services.
Advocates and influences additional offerings from Western States that are complimentary to Caterpillar Equipment. Collaborates with other departments within Western States’ Product Support, Cat Rental Store, and Engine Group in a cooperative and effective manner.
Conducts product presentations to customer groups and or operators.
Maintains knowledge of industry trends and latest in machine technology offerings.
Embraces integrity, quality and responsiveness to customer needs to ensure satisfaction across divisions Sales, Service, Parts, Worksite Solutions, and Rental.
Communicates the needs and concerns of the territory stakeholders, internal and external to ensure resolution is found.
Understands and uses offerings from Cat Financial or other finance companies.
Adheres to all customer care standards.
Work within and promote corporate vision, mission, and values of the organization.
Promote other division priorities and communicate the value– CVA, Digital Adoption, Technology Activation, Extended Coverages etc.
Performs other duties as assigned.
Engages in AX/365 CRM systems to actively and accurately document Opportunities and forecasting.
Strategically works with Sales Operation members to drive velocity and accuracy of quotation and forecasting.
Oversees customer’s purchasing journey to provide an opportunity to gain insights on customer behavior, responds with appropriate actions, and expedite to close.
Routinely reviews sales funnel health through KPIs such as opportunity age, conversion rates, velocity, funnel win rates, and specific KPIs for marketing campaigns.
Manages workload and schedule to maximize effectiveness in territory leveraging Pre-Call planning and strategic time management.
Manages customer relationships to ensure excellent Customer Experience and Net Loyalty.