Sales Representative - Rolltec Shading

Phantom Screens•Vaughan, ON

6d•Remote

About The Position

The Sales Manager Dealer Development will be responsible for expanding Rolltec’s dealer network across Canada and the United States, driving revenue growth through new partner acquisition and development of existing dealers. This role combines business development, channel strategy, and hands-on sales execution. The successful candidate will build a scalable dealer network, strengthen market presence, and directly contribute to revenue growth. At Rolltec Shading, we follow the Values of our parent company, Phantom Screens and we value all of our employees. We are committed to providing a safe, harmonious, and respectful work environment and all employees are required to help us achieve this by practicing our core values: To Speak the Truth, To Pursue Excellence, To Serve Each Other, To Practice Stewardship.

Requirements

Strong business development and negotiation skills
Ability to build relationships with owners and decision-makers
Strategic thinking combined with hands-on execution
Comfortable working in a smaller, entrepreneurial environment
Sales pipeline management
Desire and ability to travel extensively throughout Canada and the US (30-50%)
Must hold a valid driver’s license, vehicle insurance, registration as well as a current passport.
3–10+ years in B2B sales, preferably in: Building materials, outdoor products, or construction-related industries
Dealer network development
Track record of: Acquiring and growing dealer/distributor networks
Track record of: Delivering measurable revenue growth
Experience working across Canada and/or the U.S. market

Responsibilities

Identify, target, and recruit new dealers (awning companies, contractors, outdoor living retailers)
Develop and execute a structured dealer acquisition strategy by region
Build and manage a robust pipeline of prospective partners
Negotiate dealer agreements and onboarding terms
Support new dealers through onboarding, training, and early-stage sales development
Drive sales growth within existing dealer accounts
Establish sales targets and growth plans for key dealers
Conduct regular performance reviews and business planning with partners
Identify priority regions and segments across North America
Analyze competitors, pricing, and positioning
Represent the company at trade shows, industry events, and customer meetings
Provide market intelligence to leadership to inform product and pricing strategy
Deliver against annual revenue and margin targets
Manage full sales cycle from lead generation to closing
Collaborate with marketing on lead generation campaigns and dealer support materials
Maintain Customer Relationships and accurate forecasting
Work closely with operations to ensure dealer satisfaction
Provide feedback on product performance and customer needs
Support development of sales tools, pricing structures, and promotional programs