Sales Representative – On-Premise (Prestige)

Charton Hobbs GroupMontreal, QC
Onsite

About The Position

Reporting to the Provincial Sales Manager, the Sales Representative – On-Premise is responsible for driving growth of the Charton Hobbs portfolio within the on-premise market, primarily across licensed establishments in Greater Montréal. In a highly relationship-driven, field-based environment, the successful candidate develops strategic partnerships with key accounts in the premium restaurant and hospitality sector. The role actively represents the prestige portfolio and contributes directly to sales growth, including brand programs, wine list placements, and the development of private import opportunities within on-premise accounts. Success in this role requires strong territory ownership, deep industry knowledge, and a proven ability to influence, educate, and deliver commercial results in a fast-paced environment.

Requirements

  • Post-secondary education in sales, marketing, business, or related field and/or minimum 2 years’ experience in wine & spirits sales or hospitality account management.
  • Proven experience managing on-premise accounts.
  • Strong knowledge of wines, spirits, and cocktail culture.
  • Strong ability to build long-term commercial relationships.
  • Excellent sales, communication, and negotiation skills.
  • Highly organized and self-directed.
  • Strong field orientation with a results-driven mindset.
  • Solid understanding of the Québec beverage alcohol market and applicable regulations.

Nice To Haves

  • Experience in menu placements, field training, and program execution (including private import) considered an asset.
  • WSET or equivalent certification considered an asset.

Responsibilities

  • Driving territory performance through strong relationships with key decision-makers, including owners, sommeliers, bar managers, and executive chefs.
  • Maximizing the presence of the prestige portfolio across wine lists, cocktail menus, and by-the-glass programs, while supporting seasonal activations, supplier initiatives, and private import programs.
  • Execution of brand and supplier programs, including private import initiatives and their deployment within on-premise accounts.
  • Development, growth, and retention of strategic accounts, as well as acquisition of new business.
  • Delivery of product presentations and training on the prestige portfolio to front-of-house teams.
  • Collaboration with brand ambassadors and supplier partners during field activations.
  • Active participation in industry events, tastings, supplier dinners, and trade activities, including evenings and weekends.
  • Regular travel across Québec as required by the territory.
  • Maintain accurate and up-to-date CRM records (placements, contacts, activities).
  • Manage budgets and expenses in accordance with company policy.

Benefits

  • Competitive base salary plus incentive bonus
  • car allowance
  • benefits package commensurate with experience.
  • Business expenses covered per company policy.
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