Sales Planner

TEGNA Inc. • New York, NY

3d • $65,000 - $70,000

About The Position

Premion is seeking a strategic and agile Sales Planner to support its Sales Planning team. The role develops media plans, proposals, and pricing strategies for brand awareness and performance campaigns, aligning client objectives with platform capabilities. It requires strong organization, curiosity, and an understanding of digital media buying, including DSP-based campaign planning.

Reporting to the Sales Planning Supervisor, the Sales Planner works with Sales, Client Services, Ad Operations, and Audience/Data Solutions teams to develop digital-first campaigns. The role also works across DSP infrastructure to support inventory efficiency, audience targeting alignment, and margin-conscious recommendations.

Requirements

• Bachelor's degree in Marketing, Business, Media, or a related field.
• At least 3 years of experience in pre-sales, digital media planning, DSP buying, or account management.
• Strong understanding of DSP/SSP ecosystems, digital audience targeting strategies, and omnichannel buying models.
• Familiarity with media planning tools, inventory forecasting logic, and proposal software.
• Advanced Excel, PowerPoint, and Salesforce skills.
• Detail orientation and strong communication, time-management, and stakeholder-management skills.
• Ability to adapt in fast-paced, evolving digital environments.

Nice To Haves

• Experience with linear or digital video.
• Experience with CRM-integrated planning tools.
• Knowledge of local advertising or regional media planning dynamics.

Responsibilities

• Partner with internal Sales teams to develop customized omnichannel media plans across CTV/OTT, OLV, Display, Audio, Native, and other formats.
• Manage the pre-sales workflow from intake through proposal, aligning plans with client KPIs, inventory availability, platform targeting, and pricing thresholds.
• Serve as a subject-matter resource on DSP product offerings and capabilities, including behavioral, geographic, demographic, and first- and third-party audience segments.
• Recommend strategies to Sales based on reach and share-of-voice goals, historical performance, and pacing benchmarks.
• Use performance-based and impression-based planning models to address client conversion, engagement, and awareness KPIs.
• Collaborate with Ad Operations and Planning Leadership on inventory forecasting and budget allocation strategies.
• Ensure plans include accurate pricing, delivery forecasts, and data fees when target audiences are layered in.
• Translate RFP requests into audience-focused media strategies and proactively suggest enhancements.
• Identify inefficiencies and contribute to improvements in planning systems, workflows, and tools.
• Periodically assist with user testing, platform rollout support, and internal education for new planning technology and features.

Benefits

• Medical plan options for full-time and part-time employees through Blue Cross Blue Shield of Texas.
• Dental and eye care coverage.
• Fertility, surrogacy, and adoption assistance.
• Disability and life insurance.
• 401(k) plan with company matching contributions up to the first 4% of pay; contributions are 100% vested from day one.
• Nine free virtual doctor appointments annually for employees and eligible family members through Teladoc, regardless of medical plan participation.
• Twelve free annual therapy sessions with a licensed clinician through Spring Health for employees and eligible family members.
• Paid time off (PTO).
• Nine paid holidays per year.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level