Sales Operations Manager - WPG

ODRA Road Sweepers•Winnipeg, MB

54d

About The Position

ODRA continues to scale rapidly as demand for our sweepers accelerates. With multiple new roles, expanding territories, and increasing production, we are strengthening the backbone of our commercial operations. This role is central to ensuring our high-growth Sales and Marketing teams remain aligned, efficient, and equipped for success. ODRA is a premier manufacturer of chassis-mounted mechanical street sweepers used by municipalities, contractors, and industrial clients. Our machines are known for reliability, simplicity, fuel efficiency, and low operating costs. ODRA's continued growth is driven by our commitment to quality, customer success, and empowering our people to innovate and lead. We are seeking a strategic, organized, and process-driven Sales Operations Manager to lead the Sales Support, Inside Sales, and Marketing departments at ODRA. This leader will design, implement, and manage the systems, tools, workflows, and performance standards that drive sales effectiveness across international operations. Reporting directly to the VP, this role ensures the sales engine operates with precision-optimizing CRM, owning sales data integrity, overseeing forecasting, improving cross-functional communication, and enabling both Sales and Marketing to deliver consistent, measurable results. You will also have people leadership over the Marketing and Sales Ops teams and dotted line with Territory Sales Managers and their sales teams across the U.S. This is a high-visibility, high-impact leadership role ideal for someone who thrives in a fast-paced, scaling environment.

Requirements

5–10+ years of experience in Sales Operations, Commercial Operations, or Sales Enablement in a B2B/manufacturing environment.
Proven experience managing CRM systems and sales processes.
Strong analytical skills with the ability to convert data into insights and actions.
Experience leading multi-disciplinary teams.
Excellent communication, project management, and change management skills.
Ability to thrive in a fast-growth, evolving organization.

Nice To Haves

Background in Marketing leadership or Marketing/Sales alignment roles (preferred).

Responsibilities

Own ODRA's CRM system, ensuring data integrity, adoption, and optimization across the entire sales organization.
Build and manage standardized sales processes (quoting, demos, proposals, pipeline stages, territory management).
Develop and maintain company-wide sales KPIs, dashboards, and reporting cadence (pipeline velocity, forecast accuracy, activity metrics).
Lead monthly/quarterly sales performance reviews with VP and Territory Managers.
Support territory planning, quota modeling, and international forecasting.
Identify bottlenecks in the sales cycle and implement process improvements that enhance efficiency and scalability.
Directly manage the Inside Sales Manager and team to ensure timely quote support, inbound lead handling, and dealer/customer responsiveness.
Oversee creation and maintenance of sales collateral, competitive intelligence, and product documentation.
Improve coordination between Inside Sales, Field Sales, Production, and Parts to ensure a smooth customer journey.
Lead the entire Marketing team, including strategy, execution, and performance.
Approve and oversee all marketing plans, calendars, campaigns, and reports.
Direct digital marketing, lead generation, SEO, content development, and brand management efforts.
Guide development of brochures, case studies, training materials, digital ads, videos, and trade show assets.
Ensure alignment between marketing campaigns and sales goals.
Oversee planning and execution of all events, trade shows, and demos.
Manage marketing budgets, assets, tools, and reporting dashboards.
Serve as the operational "hub" connecting Sales, Marketing, Operations, and Leadership.
Standardize handoff processes between teams to ensure consistent customer experiences.
Improve visibility across departments through reporting, communication structures, and shared tools.
Evaluate and implement tools for sales productivity, marketing automation, and analytics.
Drive process standardization across the commercial organization.
Lead high-impact operational projects as directed by the VP.