Sales & Marketing Manager, HBR Press

HarperCollins Publishers•Boston, MA

21d•$70,000 - $75,000•Hybrid

About The Position

Harvard Business Publishing (HBP) is seeking a Sales & Marketing Manager for HBR Press. This role will lead title and brand marketing for HBR Press books, focusing on strategies to drive revenue, visibility, and brand awareness. The position connects marketing, sales, and publicity to ensure effective positioning and audience reach for each book, aiming to maximize sales. It is ideal for a strategic direct marketer experienced in translating ideas into demand and measurable sales results. The manager will support both new releases and high-potential backlist titles to extend their reach and impact.

Requirements

3+ years experience in sales-driven marketing, ideally within book publishing, media, or a content-focused organization.
Strong understanding of marketing strategies that support revenue growth, including e-commerce, retail merchandising, and demand generation.
Experience creating and managing marketing assets such as product pages, sell sheets, and promotional materials.
Ability to develop clear, persuasive messaging that connects ideas to customer needs.
Comfortable working across teams, including sales, publicity, editorial, and external partners.
Highly organized, detail-oriented, and able to manage multiple titles and timelines at once.

Nice To Haves

Book Publishing experience

Responsibilities

Lead and execute marketing plans for individual titles, from preorder through launch and beyond, to drive sales across formats and channels.
Identify high-performing backlist titles and develop targeted plans to increase visibility, discovery, and ongoing sales.
Maintain product pages, imagery, and enhanced content (such as Amazon A+ content) for key retail and online partners, focusing on clarity, value, and conversion.
Work closely with sales and distribution teams to align marketing efforts with sales priorities, seasonal opportunities, and key retail moments.
Translate each book’s core ideas into clear, compelling messaging that drives awareness, consideration, and purchase.
Develop and execute marketing strategies across HBR-owned channels and external platforms, including email, web, social, newsletters, podcasts, author networks, and partner platforms.
Refine messaging, metadata, and channel strategies based on performance, audience response, and campaign results.
Ensure consistent, effective positioning of HBR Press titles across all channels and touchpoints.
Support external publicity firms on a title-by-title basis.
Assist with publicity efforts by coordinating galley and review copy distribution, sharing media updates with sales teams, and communicating seasonally with key media contacts about the Press list.
Develop and manage branded storefronts and collections that elevate the HBR Press brand and drive discoverability on physical retail and e-tail platforms.
Partner with internal and external stakeholders to explore new retail and merchandising opportunities that support Press growth.