Sales & Marketing Manager | Full-Time | Greater Richmond Convention Center

Oak View Group•Richmond, VA

1d•Onsite

About The Position

The Sales & Marketing Manager plays a pivotal role in driving venue awareness and revenue growth at the Greater Richmond Convention Center. This is a true dual-role position, blending proactive sales with creative, digital-first marketing strategy. The ideal candidate combines creativity and strategic thinking with a data-driven mindset and thrives in a fast-paced, collaborative environment.

Requirements

Bachelor’s degree in marketing, communications, business, public relations, or a related field; equivalent professional experience may be substituted.
Minimum 3–5 years of progressively responsible sales and marketing experience, preferably within convention centers, hotels, sports or entertainment venues, or large public assembly facilities.
Experience with regional and/or national destination marketing strongly preferred.
Proven experience managing digital marketing platforms, websites, and social media channels.
Experience developing and selling advertising and sponsorship packages.
Strong writing, editing, and storytelling skills with the ability to analyze marketing performance metrics.
Proficiency with Microsoft Office; basic photography/videography skills and familiarity with editing software a plus.
Strategic thinker with strong execution skills and a modern, digitally savvy marketing mindset.
Collaborative, creative, results-driven, and comfortable representing the organization publicly.
Proactive in the sales process, adaptable to change, and eager to bring new ideas.

Nice To Haves

basic photography/videography skills and familiarity with editing software a plus.

Responsibilities

Proactively solicit new business through sales calls, client prospecting and relationship building, and networking to continuously grow the client database.
Respond to the RFPs event and develop proposals to highlight the value of hosting events at the GRCC
Attend tradeshows, networking events, and industry and regional conferences/events to Work collaboratively with CVB for sales and marketing strategies.
Develop commercial partnership programs and sell advertising and sponsorship opportunities to generate non-event revenue: prepare proposals, negotiate terms, and contract execution.
Conduct facility tours for prospective clients and represent the facility at local and national trade shows, conferences, and industry events.
Develop, implement, and evaluate annual marketing strategies and plans aligned with sales goals and market positioning.
Actively promote the Convention Center as a world-class meetings, conventions, and exhibitions facility at the regional and national levels.
Lead targeted marketing campaigns for priority markets, events, and business segments.
Manage and evolve the center's digital presence, including website, analytics, email marketing, social media, and digital signage.
Create and design content for social media, web, and print using Adobe Creative Suite, Canva, or similar tools.
Plan and execute digital advertising campaigns, including paid social, search, display, and retargeting.
Development and creation of marketing and brand-promoting materials, including annual reports, sales materials, and RFP proposal decks.
Develop and implement a proactive public relations strategy for the facility and key events.
Manage public relations initiatives, including but not limited to writing and distributing press releases, media alerts, and talking points; serve as the primary contact for media inquiries.
Build and maintain strong relationships with local, regional, and industry media.
Provide creative and strategic marketing support to the sales team, including proposals, presentations, and collateral.
Collaborate with tourism, hospitality, community, and venue stakeholders to enhance destination impact.