Sales & Marketing Director Silver Birch of Bedford Heights (Opening Late Summer 2026!)

Silver Birch Living•Evansville, IN

About The Position

Silver Birch Living is coming to Bedford Heights — and we're building our founding leadership team! In Late Summer 2026, Silver Birch Living will proudly open Silver Birch of Bedford Heights, an affordable assisted living community dedicated to serving seniors in the Bedford Heights area. Our mission is simple yet powerful: Inspire Purposeful Lives for All. We are seeking a driven, high-energy Sales & Marketing Director to lead our lease-up strategy, grow occupancy, and introduce our mission to local seniors, families, and community partners. If you're a natural networker, an inspiring communicator, and someone who thrives on launching a new community, this is your opportunity to build momentum, create visibility, and make an impact from the very start.

Requirements

3+ years of sales success in senior living (preferred) or healthcare industry
Proven lease-up and occupancy growth experience
Strong networking and relationship-building abilities
Exceptional communication and presentation skills
Customer-service mindset with a resident-advocate approach
Ability to work a flexible schedule, including evenings and weekends as needed
Valid driver's license & reliable transportation

Responsibilities

Driving lease-up and ongoing occupancy growth
Developing and executing innovative sales and marketing strategies
Building strong referral partnerships and professional networks
Educating families, prospects, and partners on the value of affordable assisted living
Hosting tours, presentations, and community events that inspire trust and excitement
Representing Silver Birch Living with passion, professionalism, and purpose
Tracking performance and refining strategies to meet and exceed occupancy goals
Collaborating with operations and clinical leadership to ensure a resident-first sales approach