Sales & Marketing Counselor

The Culpeper Senior Living Community-LifeSpire • Culpeper, VA

5d

About The Position

The Sales & Marketing Counselor at The Summit, a LifeSpire of Virginia community in Lynchburg, Virginia, develops relationships with prospective residents and their families, guides them through the decision-making and admissions process, and promotes the community’s continuum of care: Independent Living, Assisted Living, Short-Term Rehabilitation, and Skilled Nursing. The role is approximately 75% sales and relationship building and 25% business development, marketing, and administrative work.

The counselor conducts prospect outreach and follow-up, visits and presentations, coordinates qualified Independent Living admissions, and works toward presentation, deposit, and occupancy goals. The position also maintains prospect records in a CRM, participates in sales meetings and reporting, builds professional referral networks, represents the community at outreach events, supports marketing initiatives, and follows admissions policies and compliance requirements. Local travel is required for prospect visits and community events.

Requirements

• Strong interpersonal, communication, and relationship-building skills.
• Goal-oriented and self-motivated, with a passion for helping others.
• Comfort using technology, CRM systems, email, text, and video communication tools.
• Strong organizational skills and attention to detail.
• Ability to work independently while collaborating effectively with a team.
• Valid driver’s license and ability to travel locally for prospect visits and community events.

Nice To Haves

• Previous experience in sales, senior living, healthcare, hospitality, real estate, customer service, or a related field.
• Experience working with older adults and their families.
• CRM experience.

Responsibilities

• Build trusting relationships with prospective residents and their families.
• Conduct follow-up communications by phone, email, text, video, and written correspondence.
• Perform in-home and off-site visits and presentations with prospective residents and families.
• Conduct individual and group presentations on-site.
• Guide prospects through the decision-making and admissions process.
• Coordinate admissions for qualified Independent Living residents in accordance with community guidelines.
• Maintain regular contact with prospects throughout the sales process.
• Participate in a telesales program, with a goal of averaging 20 completed prospect calls per day.
• Achieve monthly goals for presentations, deposits, and occupancy growth.
• Maintain accurate prospect records and documentation in the CRM system.
• Track sales activities, deposits, presentations, and outreach efforts.
• Participate in weekly sales meetings, reporting, and strategy discussions.
• Develop and strengthen professional referral networks throughout the greater Lynchburg area.
• Represent The Summit and LifeSpire of Virginia at trade shows, senior expos, vendor events, community events, and other outreach opportunities.
• Support marketing initiatives, outreach campaigns, and community events.
• Follow admissions policies, procedures, and compliance requirements.
• Attend sales training and professional development activities.

Benefits

• Medical, dental, and vision insurance.
• Paid time off (PTO).
• 4.5% employer retirement contribution.
• Health Savings Account (HSA) match.
• Tuition reimbursement.
• Access to early earned wages.
• Supportive leadership and a collaborative team environment.
• Opportunity to make a meaningful difference every day.

What This Job Offers

• Job Type: Full-time
• Education Level: No Education Listed