Sales & Marketing Consultant - Overture Tributary

Greystar•Birmingham, AL

6d•Onsite

About The Position

This part-time role supports the growth and visibility of the Overture Tributary active adult community through strategic marketing and outreach efforts. Working 25–30 hours per week, the role partners with the community team and local community organizations to promote brand awareness, attract prospective residents aged 55+, and drive qualified traffic to the community. This position plays a key role in supporting leasing performance, enhancing resident engagement, and contributing to overall occupancy and retention goals.

Requirements

Strategic marketing and outreach efforts
Promote brand awareness
Attract prospective residents aged 55+
Drive qualified traffic to the community
Support leasing performance
Enhance resident engagement
Contribute to overall occupancy and retention goals
Develop and implement marketing strategies tailored to the 55+ active adult demographic
Assist with lead generation and research potential residents, referral sources, and local partnerships
Collaborate with leasing and property management teams
Represent the community at events, open houses, and local gatherings
Build and nurture relationships with prospective residents, families, senior organizations, and local influencers
Leverage marketing channels such as social media, email, newsletters, and community events
Conduct market research to stay current on trends in active adult living
Assist in the design and distribution of marketing materials (flyers, brochures, presentations)
Track and report on the success of marketing and outreach efforts
Attend community and industry events
Serve as a brand ambassador

Responsibilities

Develop and implement marketing strategies tailored to the 55+ active adult demographic to drive community engagement and leasing success.
Assist with lead generation and research potential residents, referral sources, and local partnerships.
Collaborate with leasing and property management teams to ensure consistent and compelling messaging.
Represent the community at events, open houses, and local gatherings to generate excitement and interest.
Build and nurture relationships with prospective residents, families, senior organizations, and local influencers.
Leverage marketing channels such as social media, email, newsletters, and community events to reach target audiences.
Conduct market research to stay current on trends in active adult living and inform marketing efforts.
Assist in the design and distribution of marketing materials (flyers, brochures, presentations) aligned with brand standards.
Track and report on the success of marketing and outreach efforts with regular updates to leadership.
Attend community and industry events to increase brand visibility and referral partnerships.
Serve as a brand ambassador by reflecting the values and lifestyle of the community.
Provide on-site support as needed for leasing activities, resident events, and retention programs.

Benefits

Competitive Medical, Dental, Vision, and Disability & Life insurance benefits.
Low (free basic) employee Medical costs for employee-only coverage; costs discounted after 3 and 5 years of service.
Generous Paid Time off.
15 days of vacation, 4 personal days, 10 sick days, and 11 paid holidays.
Your birthday off after 1 year of service!
Additional vacation accrued with tenure.
Onsite housing discount at Greystar-managed communities are available subject to discount and unit availability.
6-Week Paid Sabbatical after 10 years of service (and every 5 years thereafter).
401(k) with Company Match up to 6% of pay after 6 months of service.
Paid Parental Leave and lifetime Fertility Benefit reimbursement up to $10,000 (includes adoption or surrogacy).
Employee Assistance Program.
Critical Illness, Accident, Hospital Indemnity, Pet Insurance and Legal Plans.
Charitable giving program and benefits.