Sales Manager

Siftex Equipment Company • South Windsor, CT

6d • Onsite

About The Position

The Sales Manager is the face of our brand — a trusted partner to our customers and a values-driven leader who sets the tone for how we do business. This role goes beyond revenue: you’ll drive strategy, lead marketing efforts, protect our margins, and build lasting relationships. If you lead with integrity and thrive on growth, this role was built for you.

The Sales Manager owns Siftex’s external relationships and is responsible for growing our customer base, protecting our margins, and representing everything we stand for. You’ll work closely with our General Manager and Customer Service Manager to align sales strategy, marketing, and pricing — and you’ll do it all with a high standard of honesty, respect, and service.

Requirements

• Minimum 5 years of B2B sales experience
• Bachelor’s degree required; or equivalent combination of education and experience
• High standard of ethics, integrity, and professionalism — this is non-negotiable
• Strong analytical mindset — comfortable with sales data, pricing, and margin metrics
• Excellent communication, presentation, and relationship-building skills
• Proficiency in Microsoft Excel, Outlook, and PowerPoint
• Self-directed, with strong time management and the ability to thrive with minimal oversight
• Ability to travel 40–50% of the time and work from our South Windsor, CT office

Nice To Haves

• 10+ years of B2B sales experience
• B2B sales experience in processing industries: food, chemical, pharmaceutical, paper, or similar
• Familiarity with reseller, OEM, or multi-channel sales environments
• Experience working in or visiting industrial and manufacturing facilities
• Prior sales leadership or team mentorship experience

Responsibilities

• Drive new customer acquisition and grow existing accounts across territories
• Own the full sales cycle — from prospecting and quoting to closing and follow-through
• Build lasting relationships with resellers, OEMs, and end users
• Conduct domestic and international customer site visits, assess needs, and deliver expert recommendations
• Represent Siftex at trade shows and industry events
• Track and analyze sales data to inform strategy and report on performance
• Serve as the primary external face of Siftex — a trusted advisor to every customer
• Train customers and their staff on proper product usage and application
• Deliver a consistently high standard of communication, follow-up, and care
• Lead Siftex’s marketing function and serve as the primary liaison to our external marketing agency
• Develop and execute marketing strategy in close partnership with the General Manager
• Ensure a consistent, compelling brand presence across all customer touchpoints
• Collaborate with the General Manager and Customer Service Manager to develop pricing strategy and discount guidelines
• Use data and market insight to make smart, strategic pricing decisions that protect gross profit
• Work closely with the Customer Service Manager, who leads the CSR team, to ensure alignment between sales and service
• Bring a check-your-ego, team-first attitude to every interaction
• Champion a culture of integrity, respect, and genuine service — internally and externally

Benefits

• Competitive base salary commensurate with experience
• Generous commission and incentive plan
• Health Insurance: 75% company paid after just 3 months
• Life, disability, critical illness & accident insurance: 100% company paid
• Paid time off: 2 weeks vacation + 1 week personal time + 13 paid holidays
• Two performance-based bonuses per year
• 3% 401(k) contribution + 3% profit sharing
• Workplace perks: complimentary cereal bar, daily soup selection, monthly luncheons, and team outings

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level