Sales Manager - Legal, Medical & Direct-to- Consumer Marketing

Physmed: Center for Physical Medicine•Sarasota, FL
•$75,000 - $120,000•Onsite

About The Position

PhysMED is a premier multi-location Florida healthcare company headquartered in Sarasota, FL. Guided by our "Good to Great" initiative, our core mission is to deliver ethical, high-quality, outcome-driven acute injury care for our patients. PhysMED operates as a trustworthy, transparent medical partner to area personal injury attorneys and referring medical providers for all of our 7 clinical locations (Sarasota, Port Charlotte, Naples, Bradenton, Fort Myers, Venice, and St. Petersburg). The Sales Manager will oversee both the medical and legal sales teams, as well as all direct-to-consumer and patient marketing. The primary responsibility of this position is to increase overall patient referrals to PhysMED. The ideal candidate will combine high-level executive team oriented communication with a strict focus on operational excellence, ensuring all sales and marketing initiatives are data-conscious, structured, and solutions-oriented.

Requirements

  • Demonstrated leadership qualities with a strong background in leading, building, and managing sales projects and teams.
  • Comprehensive knowledge of our core services: interventional pain management, chiropractic care, physical rehabilitation, durable medical equipment (DME), and diagnostic and referral coordination.
  • Demonstrated ability to leverage centralized technology stack to build operational scale and improve bottom-line performance.
  • Strong background in continuous process improvement, with the ability to optimize workflows and scale sales teams and operations efficiently.

Responsibilities

  • Lead and oversee the legal and medical sales teams to actively drive patient referrals while maintaining a strict focus on ethical practices and operational excellence.
  • Protect and enhance relations with personal injury attorneys and medical providers through prompt response times, ethical billing, and medical clarity.
  • Create and maintain a digital process with the goal to enhance brand awareness and drive lead generation.
  • Educate referral sources and consumers on our strict clinical boundaries, clearly communicating that PhysMED solely treats acute/sub-acute auto accident injuries and does not provide long-term pain management or prescribe continuous opioids.
  • Market our specialized clinical protocols, actively promoting our speciality services.
  • Collaborate with centralized case managers and the Records Coordinator to market our rapid records fulfillment and proactive legal updates regarding patient treatment progress.
  • Leverage our centralized back-office technology stack, specifically our CRM, to automate workflows, utilize AI analytics, build operational scale, and improve overall referral production.
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