Sales Manager

AHF•Los Angeles, CA

13d•Hybrid

About The Position

We're hiring a Regional Sales Manager to lead a team of Business Development Representatives within our Western Region. This is a player-coach role — you'll be in the field with your reps and their customers, coaching one-on-one, while owning the region's revenue performance across our full commercial portfolio. This is a fast-paced, evolving business. The right person adapts quickly, sets clear direction for the team, and leads with consistency. This role will require in field travel of 75-80%, with travel/overnight stays 20% of that time.

Requirements

Bachelor’s degree from a four-year college or university or equivalent work experience
Experience working in an outside sales role calling on a varied client base
5+ years selling building materials products
Flooring product knowledge preferred.
Proven success selling to large corporate clients
Knowledge of specifications, design and phases required
Strong understanding of construction, real estate, and job site conditions
Track record of solution-based, effective selling in complex or competitive markets.
Operates with real autonomy; solves problems instead of escalating them.
Seeks clarity in ambiguous situations and makes the call when direction isn't fully spelled out.
Consistent and composed under pressure.
Entrepreneurial mindset balanced with the discipline to run a structured, accountable team.

Responsibilities

Lead and Develop the Team: Direct, day-to-day leadership of the region's Business Development Representatives. Hire, onboard, coach, and manage rep performance; assign and adjust territories as needed. Coach reps through shifting priorities and change, keeping the team focused on execution. Hold the team accountable to CRM discipline, activity standards, and forecast accuracy.
Drive Regional Revenue: Grow profitable sales across the full commercial portfolio: Crossville porcelain tile, AHF Contract, Armstrong LVT/LVP, and commercial sheet vinyl. Build relationships with key contractors, architects, designers, distributors, and end users. Meet with key accounts to support reps in presenting, negotiating, and closing deals. Manage the regional job-tracking process with reps and distributors; identify and close top opportunities and report results monthly.
Own the Business: Enforce, strategize, and implement plans to hit the assigned regional sales budget and cost center targets. Direct sales forecasting to the product level and set performance goals. Analyze regional performance, identify gaps, and build plans to close them. Monitor competitive activity and market conditions; adjust strategy accordingly. Provide input on VOC/CTQ, pricing, and go-to-market programs for key accounts.