Sales Manager

La-Z-Boy•Richmond, VA

About The Position

The Sales Manager is a pivotal leader responsible for driving store sales growth and fostering a high-performing sales team. The role executes personnel and sales initiatives to achieve revenue targets while upholding the company’s focus on people, processes, products, and brand values. It influences the store’s financial health, team morale and development, operational efficiency, customer experience, and reputation in the community. The position reports to the Store Manager of the assigned location and has indirect influence over the sales team. The Sales Manager supports sales performance by coaching and developing employees, promoting the in-home design program, championing the selling process, and ensuring exceptional customer service. The role also supports store operations, brand presentation, marketing initiatives, promotions, events, and administrative procedures. The position requires working hours dictated by business needs, including evenings, weekends, and holidays. Training pay is $20 per hour for 2–6 weeks with no commission. After training, compensation includes a base pay of $10,400 per year, commission rates of 4%–9% depending on sales type, and a monthly bonus opportunity of up to $1,500 based on store sales goals. Commission is uncapped. Average annual earning potential after training is stated as $75,000–$95,000+. The company will ensure pay meets applicable state and local minimum wage requirements. Weekly hours are 40.

Requirements

High school diploma or GED equivalent.
1–3 years of experience in a business unit with a retail sales emphasis.
Proficiency in Microsoft Office 365.
Financial understanding.
Interpersonal communication skills.
Analytical abilities.
Goal orientation.
Team management skills.
Customer service skills.
Ability to work the schedule and hours dictated by business needs, including evenings, weekends, and holidays.
Ability to lift and/or carry up to 50 pounds.
Ability to stand for long periods.
Ability to perform repetitive hand motions nearly continuously and to hear and listen.
Ability to sit, walk, bend, and stoop as often required.
Ability to pass a background check and drug screen.

Nice To Haves

Experience managing in a retail environment with a strong focus on sales.
Strong business acumen.
Advanced interpersonal and communication skills.
Experience building effective relationships.

Responsibilities

Achieve or exceed store and individual sales goals, annual operating benchmarks, and personal objectives.
Promote the in-home design program.
Champion and role model the selling process by overseeing sales-floor interactions and evaluating team performance.
Coach, train, and support sales teams to improve sales techniques, strategies, and overall performance.
Ensure staff provide exceptional customer service and build relationships that enhance customer loyalty and satisfaction.
Build a motivated and cohesive team by recognizing achievements, addressing concerns, and promoting company values.
Recruit, train, and mentor staff to help them meet sales targets and foster a positive work environment.
Ensure the store and team reflect the company’s brand image, values, and customer experience standards.
Ensure store layout, product presentation, and employee interactions align with brand guidelines.
Support company-wide marketing initiatives and promotions and ensure they are executed in line with brand positioning.
Resolve customer concerns and other issues that may interfere with efficient sales operations.
Support the planning and execution of sales promotions and events.
Collaborate with support teams to ensure operational excellence.
Ensure proper execution of existing and new systems and administrative procedures.
Uphold visual brand standards by ensuring cleanliness in employee and customer areas.