Sales Manager

Betten Honda•Muskegon, MI
•Onsite

About The Position

The Automotive Sales Manager is responsible for leading and overseeing the sales department of the dealership. This role involves managing a team of sales professionals, developing and implementing effective sales strategies, ensuring exceptional customer service, and achieving sales targets to drive dealership profitability.

Requirements

  • Minimum of 3–5 years of experience in automotive sales, with at least 1 year in a management or leadership role.
  • Strong leadership and team management abilities.
  • Excellent communication, negotiation, and interpersonal skills.
  • Proficiency in CRM software and sales management tools.
  • Analytical mindset with the ability to interpret sales data and market trends.
  • In-depth knowledge of automotive products and financing options.
  • Customer-focused with a commitment to delivering exceptional service.
  • Results-driven with a strong work ethic and attention to detail.
  • Adaptable and resilient in a fast-paced, dynamic environment.

Nice To Haves

  • Bachelor’s degree in Business Administration, Marketing, or a related field is preferred.

Responsibilities

  • Recruit, train, and mentor a team of sales consultants to meet and exceed sales goals.
  • Conduct regular performance evaluations and provide constructive feedback.
  • Foster a positive and motivating work environment to enhance team performance.
  • Develop and implement sales strategies to achieve monthly and annual sales targets.
  • Monitor and analyze sales metrics to identify areas for improvement and adjust strategies accordingly.
  • Lead by example in customer interactions and sales processes.
  • Ensure high levels of customer satisfaction through exceptional service and timely resolution of issues.
  • Build and maintain long-term relationships with customers to encourage repeat business and referrals.
  • Collaborate with the inventory team to ensure optimal stock levels that align with customer demand.
  • Stay informed about industry trends, competitor activities, and market conditions to adjust sales strategies effectively.
  • Work closely with the General Manager and other departments to align sales objectives with overall dealership goals.
  • Prepare and present regular sales reports, forecasts, and analyses to dealership management.

Benefits

  • Competitive salary with performance-based incentives.
  • Health, dental, and vision insurance options.
  • 401(k) retirement plan with a potential company match.
  • Paid time off and holiday benefits.
  • Employee discounts on vehicle purchases and services.
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