Sales Manager

Great Wolf Lodge•Colorado Springs, CO

2d•$60,000 - $65,000

About The Position

At Great Wolf, the Sales Manager strategically targets high-margin sales opportunities and converts them into sales wins, achieving assigned goals and contributing to the overall success of the Lodge. The role focuses on group room and event business, particularly shoulder and off-peak groups, and involves prospecting, business development, client service, account management, proposals and contract negotiation. The Sales Manager also coordinates group and event details with clients and lodge teams throughout the booking process, monitors room blocks and account activity, resolves group concerns, and documents sales activity and pipeline progress. The position is bonus eligible.

Requirements

Bachelor’s degree in hotel/hospitality or a related field, or an equivalent combination of education and experience.
At least 4 years of sales experience, including specific experience in hospitality event or conference sales.
Proficiency in Microsoft Office Suite.
Successful completion of a criminal background check and drug screen.
Successful Department of Motor Vehicle check.
Professional verbal and written communication skills.

Nice To Haves

Significant customer service experience.
Strong problem-solving and organizational skills.
Attention to detail and ability to exceed quality standards.
Enthusiastic and positive energy.
Ability to multitask.

Responsibilities

Develop and execute an outbound prospecting strategy to secure new and existing group room and event business, particularly shoulder and off-peak groups.
Increase market share through networking, research, and business development to target, solicit, and win new business.
Convert group and meeting inquiries into sales through prompt responses, strong sales skills, and diligent client service.
Represent Great Wolf at local and regional trade and travel shows in accordance with Lodge strategy.
Manage accounts by recording activities in the CRM system, tracking next steps, managing the pipeline, and setting future meetings.
Build and maintain client relationships to generate repeat business and long-term value.
Prepare group proposals, sales materials, and contracts.
Meet assigned group room and catering sales goals.
Negotiate contracting terms, including meeting room rental and audiovisual pricing.
Submit weekly reports to the director of sales and catering documenting sales activities, converted business, and pipeline progression.
Create and update quarterly sales action plans covering business development objectives and market segment strategy.
Advise clients on lodge facilities and services when proposing and contracting groups and events.
Monitor room blocks and communicate weekly with property personnel about group room pickups, rooming lists, and related matters.
Investigate and resolve group complaints or conflicts, including billing issues, misplaced items, reservations, and contract discrepancies.
Complete Banquet Event Orders and Resumes to communicate client and operational needs, contracted details, and pricing.
Provide detailed information about meeting-specific needs from negotiation through departure.
Enter rooming lists, routing information, tax-exempt status, and payment verification accurately in company software systems.
Maintain the Posting Master account ledger and track open accounts.