Sales Manager

Alterra • Warren, VT

2d • $50,000 - $55,000

About The Position

The Sugarbush Sales Manager leads and manages strategic sales efforts across multiple resort business areas, with responsibility for meeting sales and revenue objectives, developing targeted strategies, generating new business, and expanding customer acquisition. The Manager sets proactive goals with team members to maximize the sales team’s potential and works with the V.P. of Sales and Marketing to research, analyze, develop, and implement plans for market segments including social groups, military, religious, and fraternal groups.

The role also develops and manages Tour & Travel business across domestic and international group markets, FIT, and the Vermont Youth Program. It builds and manages new and existing account relationships, drives lead generation and conversion, and grows revenue. This is a full-time, year-round position with a pay range of $50,000–$55,000 plus commission.

Requirements

• Strong computer proficiency, including Delphi and Microsoft Office.
• Proactive, self-motivated, and enthusiastic approach.
• Collaborative working style and excellent communication and interpersonal skills; ability to work independently and collaboratively.
• Extensive knowledge of sales, customer, and lead-generation strategies.
• Demonstrated experience managing, coaching, and leading high-performing, goal-oriented teams.
• Ability to travel for work.
• Five or more years of sales and management experience.
• Effective project-management skills and ability to meet deadlines.
• Ability to manage multiple projects and assignments while interacting with a variety of departments and employees, and to complete projects with little supervision while meeting deadlines.
• Bachelor’s degree or relevant experience.

Nice To Haves

• Background in resort sales.

Responsibilities

• Develop annual business plans with the Director of Sales, outlining activities, strategies, and goals to drive growth and exceed sales targets within the corporate market.
• Travel for sales prospecting calls, relevant industry meetings and conferences, and industry trade shows.
• Balance proactive sales prospecting with administrative duties, including preparing contracts, proposals, and reports and using the Delphi CRM.
• Document leads, sales conversions, and lost business in Delphi, and accurately manage and track client correspondence and activities in the database.
• Develop and maintain a database of qualified leads through referrals, networking, business development, and proactive outreach to meeting planners and industry vendors.
• Coordinate a seamless transition from sales to operations by communicating event details clearly, accurately, and promptly.
• Collaborate with sales and operations colleagues, as directed by the Director of Sales, to maximize team productivity and effectiveness.
• Create and deliver proposals, presentations, and RFP responses by identifying and qualifying client needs, budgets, and requirements.
• Monitor competitive activity by gathering and analyzing marketplace information on pricing, products, promotions, and sales strategies.
• Conduct outbound sales calls and in-market visits to build relationships, generate leads, and drive group-segment business.
• Maintain an in-market presence through client outreach, sales calls, and participation in local and regional networking events.
• Develop annual sales and marketing plans for each area and identify emerging markets, products, and revenue drivers; act on market trends and consider new product opportunities and competitor status.
• Create annual revenue expectations and sales goals for each business, and develop and implement initiatives, strategies, and programs to capture key demographics.
• Perform additional duties and responsibilities as assigned.

Benefits

• Free skiing and riding privileges at Sugarbush and Alterra Mountain Company resorts for eligible employees and dependents.
• Free or discounted IKON pass.
• Golf perks and health and recreation center membership for eligible employees and dependents.
• Vacation and sick time for eligible employees.
• Discounts on food and beverage, apparel, and outdoor gear.
• Medical, dental, vision, life, AD&D, short-term disability, and long-term disability insurance; EAP, HSAs, and FSAs.
• 401(k) plan with company match.
• Paid parental leave of up to six weeks for eligible employees.
• Employee housing, subject to availability.
• Commission.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager