Sales Manager

Free Association Live•New York, NY

2d•Hybrid

About The Position

Free Association Live (FAL), a live entertainment company producing immersive experiences and touring spectacles, is hiring a Sales Manager to lead strategic sales and partnership initiatives for the upcoming New York City resident production of Magic Mike Live. The role combines strategic planning, hands-on sales execution, and creative problem-solving to grow ticket sales, expand the group segment, and strengthen relationships in the competitive NYC market. The Sales Manager will work across marketing, hospitality, ticketing, and analytics teams to maximize revenue, expand distribution, and deliver a first-class guest experience. The position is based in New York, NY, with a remote-to-hybrid arrangement, and reports to the VP, Sales & Revenue. Domestic and international travel may be required.

Requirements

At least 4 years of sales management experience.
Strong understanding of the NYC entertainment, hospitality, and tourism ecosystem.
Bachelor’s degree or equivalent professional experience.
Established relationships within NYC travel trade, concierge services, ticket brokers, wholesalers, tour operators, tourism partners, and the regional tourism industry.
Willingness to travel domestically and internationally as needed for trade shows, partner visits, and company meetings.
Proven ability to develop new business, drive revenue, and exceed sales targets.
Experience with group sales, buyouts, and corporate partnerships.
Strong problem-solving skills and ability to prioritize tasks and meet deadlines independently.
Excellent communication, presentation, and public speaking skills.
Familiarity with ticketing systems, CRM platforms, and sales analytics tools.
Positive, team-oriented attitude and adaptability in a fast-paced environment.
Commitment to exceptional service for partners and guests.

Responsibilities

Build, execute, and optimize sales plans across consumer direct, group, broker, and trade channels to meet and exceed revenue goals.
Identify and cultivate relationships with corporate clients, tourism networks, travel planners, concierge services, group booking agents, destination management companies, and entertainment buyers.
Monitor sales performance, conversion trends, and segment mix, and adjust strategies to maximize revenue while protecting brand value.
Serve as the primary point of contact for group-related business, including tour operators, group booking agents, travel planners, meeting planners, DMCs, student and youth groups, and social or affinity organizations.
Grow distribution through strategic engagement with NYC hotels, concierge desks, travel trade partners, tour operators, and ticket brokers.
Represent Magic Mike Live at networking events, B2B and B2C trade shows, tourism meetings, and industry conferences in NYC and key feeder markets.
Build and maintain relationships with NYC Tourism + Conventions and other tourism organizations to support FAM tours, domestic and international travel trade initiatives, and citywide campaigns.
Work with internal teams and external agency partners to align messaging, optimize partner-driven campaigns, and ensure consistent execution across channels.
Communicate partner needs, rates, and account activity to internal stakeholders.
Collaborate with global Free Association Live teams to support multi-market strategy, share performance insights, and resolve challenges.
Support the Vice President, Sales & Revenue with special projects and business needs as required.
Learn and use the Spektrix CRM platform for reporting, identifying growth opportunities, and reviewing the group sales pipeline.
Maintain brand integrity by ensuring accurate representation and pricing, and exceptional customer service standards across ticket sellers.
Act as a liaison between sales partners and the ticketing team to launch partnerships and troubleshoot technology challenges.