Sales Manager (Revenue & Strategic Sales)

Cedar•New York City, NY

11h

About The Position

About Cedar Cedar is creating the most significant innovation in home affordability since the 30-year mortgage. By reimagining the land lease as a consumer-first model, Cedar makes homeownership more accessible and sustainable for a wider range of buyers. We are actually solving home affordability at scale – this is one of the most pressing problems in our country today and we are fixing it. Our structure meaningfully reduces both the upfront cost of purchasing a home and monthly costs. We expand the path to ownership for people who have been locked out of traditional markets and help existing homeowners access their equity at cost well below existing solutions. Cedar is already making a substantial impact for homeowners and we have material backing from top investors. Join our fast-growing and high-performing team as we fundamentally change how people buy homes and create a new institutional asset class. About the Role As Sales Manager at Cedar, you will operate at the center of the company’s revenue engine. This is a player–coach role responsible for both personally driving revenue and ensuring performance across all go-to-market functions. You will work across D2C, partnerships, and consumer sales to ensure the system as a whole performs—identifying bottlenecks, improving conversion, and driving accountability across teams. This role is designed for a high-agency operator who can close deals, diagnose problems, and drive execution across functions. Over time, this position has the potential to expand into broader commercial leadership based on performance.

Requirements

6–10+ years of experience in sales, growth, or revenue leadership roles
Proven track record of personally closing meaningful revenue
Strong analytical capability (pipeline management, funnel metrics, forecasting)
Ability to operate effectively in ambiguity and drive outcomes without full control
Demonstrated ability to work across functions and align senior stakeholders

Nice To Haves

Experience operating across both B2B and D2C go-to-market models (preferred)
Experience in mortgage, real estate, fintech, or other high-consideration sales environments (preferred)

Responsibilities

Direct Revenue Generation · Personally source and close high-value opportunities across both consumer and partnership channels
Step into complex, high-priority, or stalled deals to drive them to close
Set the standard for sales execution, urgency, and follow-through across the organization
Own a meaningful portion of total company revenue through direct contribution
Revenue Performance Ownership · Maintain a unified view of pipeline, funnel performance, and revenue forecasting across all channels
Drive weekly revenue reviews and enforce accountability against targets
Identify breakdowns in the funnel and ensure rapid resolution
Improve predictability and consistency of revenue outcomes
Cross-Functional Revenue Leadership · Work directly with: o VP, Growth o Head of Partnerships o Head of Consumer Sales & Operations
Align on pipeline generation, conversion strategy, and revenue pacing
Ensure coordination across functions that individually own parts of the funnel
Drive performance through influence, not initial direct authority
Sales Process & Conversion Optimization · Standardize best practices across lead handling, follow-up, and closing
Improve conversion rates through structured testing and iteration
Partner with Growth and Product to improve CAC efficiency and funnel performance
Introduce rigor into CRM usage, pipeline hygiene, and reporting
Strategic Revenue Initiatives · Identify and launch new channels, partnerships, or sales motions
Improve pricing, packaging, and go-to-market strategy where needed
Lead cross-functional initiatives that unlock step-change growth
Work closely with Product and Engineering to align on revenue-driving priorities