Silver Dollar City - Sales Manager I

Silver Dollar City Company • Branson, MO

8d • Hybrid

About The Position

Develop and execute annual sales, marketing, and promotional strategies to increase awareness, attendance, and revenue within the student and youth market. Own the overall growth strategy for student travel, educational field trips, youth sports, student performances, and special youth programming. Stay ahead of the academic calendar and industry trends to identify opportunities, launch new initiatives, and maximize booking windows. Serve as the primary relationship manager for school districts, educators, coaches, athletic directors, tour operators, youth organizations, and community partners. Represent Herschend and Silver Dollar City Parks & Resorts within local, regional, and national student travel markets through networking, trade shows, community involvement, and industry associations. Identify, solicit, and secure new business opportunities while strengthening and expanding existing customer relationships. Partner with the Marketing team to develop promotional campaigns, digital content, sales materials, and messaging that increase market visibility and drive bookings. Collaborate with Operations and other departments to develop new programs, events, and experiences that attract student and youth groups. Prepare proposals, contracts, correspondence, itineraries, and event documentation. Monitor market trends, competitive activity, booking pace, and customer feedback to adjust strategies and maximize performance. Establish and monitor revenue goals, booking pace, sales pipeline, and key performance indicators, providing regular reporting and forecasting. Provide leadership, coaching, and direction to the Student & Youth Sales Coordinator(s), delegating event coordination and administrative responsibilities while maintaining accountability for departmental performance. Provide overall oversight of student and youth events, ensuring successful execution through effective planning, communication, and cross-functional collaboration. Serve as the primary escalation point for key accounts, strategic partnerships, and complex customer issues. Lead the Student & Youth Sales function through both strategic leadership and hands-on execution. While providing direction and oversight to the Student & Youth Sales Coordinator(s), this position is expected to actively perform the day-to-day sales, customer service, event coordination, administrative, and client support responsibilities of the department as business needs require. Perform other duties as assigned in support of departmental and organizational objectives.

Requirements

• Must be at least 18 years of age
• Minimum of two years’ experience in student events, marketing, or sales role
• Experience with common office software such as Microsoft Windows and Microsoft Office, Outlook, etc.
• Must successfully pass a background check and drug test
• Proven ability to achieve positive financial results from current and prospective clients in previous roles.
• Stable work history with a focus on customer satisfaction and exceeding goals.
• Experience in maintaining strong client relationships via written and oral communication.
• Proven ability to lead, motivate, and develop high-performing teams while driving accountability and achieving business objectives.
• Proficient in Microsoft Office Suite (Word, Outlook, Excel) and other sales-related tools.
• Ability to work effectively with internal teams to execute special projects and duties as assigned.

Nice To Haves

• Preferably a college degree in marketing or related field

Responsibilities

• Develop and execute annual sales, marketing, and promotional strategies to increase awareness, attendance, and revenue within the student and youth market.
• Own the overall growth strategy for student travel, educational field trips, youth sports, student performances, and special youth programming.
• Stay ahead of the academic calendar and industry trends to identify opportunities, launch new initiatives, and maximize booking windows.
• Serve as the primary relationship manager for school districts, educators, coaches, athletic directors, tour operators, youth organizations, and community partners.
• Represent Herschend and Silver Dollar City Parks & Resorts within local, regional, and national student travel markets through networking, trade shows, community involvement, and industry associations.
• Identify, solicit, and secure new business opportunities while strengthening and expanding existing customer relationships.
• Partner with the Marketing team to develop promotional campaigns, digital content, sales materials, and messaging that increase market visibility and drive bookings.
• Collaborate with Operations and other departments to develop new programs, events, and experiences that attract student and youth groups.
• Prepare proposals, contracts, correspondence, itineraries, and event documentation.
• Monitor market trends, competitive activity, booking pace, and customer feedback to adjust strategies and maximize performance.
• Establish and monitor revenue goals, booking pace, sales pipeline, and key performance indicators, providing regular reporting and forecasting.
• Provide leadership, coaching, and direction to the Student & Youth Sales Coordinator(s), delegating event coordination and administrative responsibilities while maintaining accountability for departmental performance.
• Provide overall oversight of student and youth events, ensuring successful execution through effective planning, communication, and cross-functional collaboration.
• Serve as the primary escalation point for key accounts, strategic partnerships, and complex customer issues.
• Lead the Student & Youth Sales function through both strategic leadership and hands-on execution.
• Perform other duties as assigned in support of departmental and organizational objectives.

Benefits

• Free Admission - Free admission to Silver Dollar City Attractions and discounted admissions to Herschend Enterprises’ attractions and resorts across the US for you and your dependents.
• Exclusive Admission Discounts - Complimentary tickets & discounts on season passes for loved ones.
• Food & Merchandise Discounts - Discounts on dining, drinks, and merchandise across Silver Dollar City Attractions.
• 401K & Profit Sharing - The Profit Sharing and 401(k) Retirement Plan is available to hosts after they have been with the Company for 3 months (Monthly Plan Entry Dates).
• Health Insurance - Affordable health plan options (co-pay, HSA, FSA) available to all full-time seasonal and year-round employees.
• Mary's Well House - Employee health center that provides employees with basic office visits, x-rays, and lab work for a co-pay, whether insured or not.
• Free Tuition – Earn your degree, debt-free. 100% free tuition starting day one of employment.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: Associate degree