Sales Manager - Food Service - Non Commercial

Groupe SebIrvine, CA
Remote

About The Position

As a member of the Sales team, the La San Marco Sales Manager is responsible for launching the brand, capturing market share, and driving sales growth by engaging partners and prospects with a clear and strategic plan. This role leads the full commercial rollout of La San Marco and collaborates closely with internal teams to ensure a successful introduction of SEB Professional while representing the brand across North America. Operating across a national territory, the Sales Manager will develop and expand business opportunities within multiple channels of the coffee industry, including Commercial Food Service, Non-Commercial Food Service, Convenience Stores, Dealers and Distributors, E-Commerce platforms, and broker networks.

Requirements

  • 5+ years of experience as a Sales Manager within fast-paced, growth-oriented organizations in the coffee equipment industry
  • Proven track record of building and growing brands
  • Demonstrated success supporting and influencing both internal and external customers
  • Strong understanding of operational, technical, and commercial challenges in the coffee equipment market
  • Ability to translate customer needs and market insights into clear brand positioning, value propositions, and tailored solutions
  • Experience driving business growth, customer satisfaction, and long-term partnerships
  • Skilled in cross-functional collaboration with sales, product, and marketing teams to deliver consistent, high-impact brand execution
  • Bachelor’s degree or higher in Business Administration, Marketing, or a related field
  • Sales Persuasion
  • Relationship building
  • Strong leadership and communication skills
  • Strategic thinking and planning capabilities
  • Excellent organizational skills
  • Ability to collaborate effectively in a global, team-oriented environment

Responsibilities

  • Define and manage brand positioning and value proposition for traditional espresso equipment markets.
  • Provide strategic insights into planning for sales and marketing leadership.
  • Provide an active pipeline of new business opportunities.
  • Lead product portfolio for the North America market, including model selections, pricing structure, product number integration, and communication for required customization.
  • Prepare monthly sales forecast and deliver yearly sales quotas for all brands.
  • Develop an internal training program to educate SEB teams regarding traditional brewing techniques and traditional espresso equipment.
  • Represent SEB Professional at trade shows, industry engagements, and other matters.
  • Internal Champion for the development of the technical training course, planning of technical training sessions.
  • Lead relationships with North America and Italy-based product management teams.
  • Other tasks as assigned.

Benefits

  • Comprehensive Medical, Dental, and Vision Coverage with a generous employer contribution
  • 401(k) Retirement Plan with company match
  • Company‑Paid Life Insurance
  • 12 Paid Holidays
  • Additional Voluntary Benefits and Employee Discount Programs
  • Annual incentive bonus eligibility
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