Sales Lead

La-Z-Boy•Brunswick, GA

About The Position

The Sales Lead creates customers for life by delivering exceptional customer experiences, executing the selling process, and contributing to a sales team that meets or exceeds company goals. The role involves helping customers select furniture, providing product information and recommendations, guiding customers through the sales process, and building customer relationships. It also supports team selling, sales training, coaching, customer follow-up, store standards, and accurate sales administration. The position has no supervisory responsibilities. Compensation includes a stated base pay of $10,000 per year, biweekly commissions on total store sales, and a monthly bonus opportunity based on group sales goals. The posting also lists average earning potential of $55,000–$95,000, inclusive of base, commissions, and bonus. The company will ensure compensation meets applicable state or local minimum-wage requirements. The schedule is 40 hours per week, with evenings, weekends, and holidays required as needed in a retail environment.

Requirements

Approachable and friendly style with internal and external customers.
Excellent strategic thinking, problem-solving, and analytical skills.
Strong interpersonal, customer-service, and people skills.
Exceptional sales and design experience.
Ability to promote enthusiasm within the sales team.
Excellent closing techniques and ability.
Functional knowledge of products sold by La-Z-Boy.
Professional excellence, sound independent judgment, initiative, and high ethical standards.
Ability to deliver excellent customer service internally and externally.
Ability to work evenings, weekends, and holidays as required in a retail environment.
High school diploma or equivalent preferred.
At least one year of relevant work experience preferred.

Responsibilities

Meet or exceed daily and monthly store sales goals through team selling; execute the Comfort Compass process with every customer and meet store standards for average ticket and sales metrics.
Assist customers with furniture, upholstery, fabric and leather, and related selections; make recommendations, encourage in-home design consultations, address objections, and help customers make purchase decisions.
Support fellow sales team members through drive-bys, third-party endorsements, sketching, design selections, and appropriate sales interventions.
Review daily sales goals and statistics, maintain a weekly training action plan, and attend monthly performance and coaching meetings.
Complete Comfort Guides during the selling process, including room sketches and customer-specific information; enter and maintain prospect and customer notes in the CRM and use its action-item and follow-up tools.
Follow up with non-purchasing customers within two days, send them handwritten thank-you cards within two days, and contact customers after delivery while recording notes in the Comfort Guide and CRM.
Maintain expert knowledge of upholstery, TLA and case goods, fabric and leather, product options, furniture terminology, sales and in-home design processes, price lists, and product catalogs.
Lead Saturday morning training at least once per month; assist with weekly team training, one-on-one coaching, and timely feedback to Sales Consultants.
Maintain the appearance of the store, stockroom, and break room; complete required onboarding and sales, product, and company training.
Follow company policies and procedures; arrive early to prepare, record work and meal-break time accurately, and attend required training, staff meetings, and sales rallies.
Complete sales paperwork and customer service matters accurately and promptly; explain sales and return policies, warranties, and service processes, and direct customers to appropriate departments.
Ensure open sales have proper deposits and documentation; schedule pickups and deliveries according to procedure; verify weekly ISTs and alert relevant departments to errors or omissions.
Use company systems to address questions about sales balances and inventory, update customer accounts and RMS sales or delivery notes, safeguard company assets, receipts, and cash, and follow safety and security rules.