Sales Incentive Strategy and Operations Manager, Apple Ads

Apple • Culver City, CA

2d

About The Position

Apple Ads is seeking a leader to manage, administer, and evolve the sales performance plan for its growing advertising business. As part of the Apple Ads Sales Operations team, this role owns the design, development, and administration of key elements of the sales compensation plan. The manager partners across teams to build an effective program aligned with business strategy and designed to drive desired business performance and outcomes.

The role leads incentive fund planning and design for a global sales organization, oversees plan administration from attainment tracking through payout accuracy and exception handling, and maintains consistent, auditable plan documentation. It also supports new product and feature launches with tailored incentive designs, helps educate sales teams on quarterly initiatives, gathers plan feedback, and advises leadership on tradeoffs with data-backed recommendations.

Requirements

• At least 8 years of experience in Sales Operations, business analysis, or sales incentive plan design.
• Exceptional written and verbal communication skills, with demonstrated experience working cross-functionally and influencing teams in a complex business environment.
• Excellent problem-solving and project management skills.
• Proven ability to lead change in a complex, global business environment.
• Solid understanding of data, reporting, and systems used to implement operational objectives.

Nice To Haves

• Experience in digital advertising and performance marketing.
• Experience managing exceptions and payout disputes with senior stakeholders.
• Familiarity with compensation plan compliance across multiple countries.
• Experience building or improving processes with automation or AI to reduce manual work in plan administration.

Responsibilities

• Lead planning and design of the sales performance incentive fund for a global sales organization.
• Own end-to-end plan administration, including attainment tracking, payout accuracy, and the exceptions process; maintain consistent and auditable plan documents, rules, and decision logs.
• Partner with Legal, HR, and Finance to ensure plan language, local requirements, accruals, and payout controls are audit-ready and align with compensation principles.
• Partner with Sales Operations Analytics to build analyses, reporting, and visualizations that monitor plan performance and attainment.
• Support new product and feature launches with incentive designs tailored to business priorities.
• Educate the sales team on quarterly performance initiatives and run an intake process to collect and act on plan feedback.
• Advise leadership on plan tradeoffs and make data-backed recommendations and judgment calls within established guidelines.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed