Sales Executive – Trade Show Exhibits & Services

Trade Show Savvy LLC•Grapevine, TX

1d•Onsite

About The Position

Red Door Three designs, builds, and manages trade show exhibits for clients across the United States. Our work spans custom builds, portable systems, show-services management, installation and dismantle coordination, permanent installations, and exhibit storage. We have built a national reputation on design quality, reliable execution, and a boutique client experience that larger competitors cannot match. We grow intentionally — by earning the next show with the clients we already serve and by adding new clients who value the same level of care. Red Door Three is a division of Trade Show Savvy LLC. Our DFW location at 1020 Mustang Drive in Grapevine sits minutes from one of the busiest airline hubs in the country. Trade shows happen in every major U.S. city, and DFW gives our team direct flights to almost all of them — meaning more time on show floors and in front of clients, and less time connecting through other airports. As we expand sales capacity, this role is a key part of how we grow over the next several years. We are hiring a Sales Executive to drive new business and expand existing client relationships. We work with exhibitors at every stage of their program — from first-time portable buyers to multi-show custom build clients. Many of our best client relationships started with a single portable exhibit and grew into full programs spanning custom builds, show services, storage, and I&D. That growth happens because we earn it, show by show. Your job is to find clients who are ready to be taken care of at that level, start the relationship right, and build it from there. This role owns the full arc — from the first cold call to the signed contract to the fifth renewal. The person who prospects is the person who closes, manages the account, and shows up on the show floor. We don’t split that function, and we don’t want to. The relationship starts before the first meeting, and the candidate who understands that is the one we’re looking for. In practice that means you will build target lists, prospect consistently across multiple channels, qualify and close new business, and manage and grow your assigned accounts over time — adding new lines of work, deepening engagement, and protecting recurring storage and services revenue. You are the face of Red Door Three to your clients from first contact through the show floor, and you stay their primary relationship throughout.

Requirements

A proven track record in B2B sales or business development — typically 3+ years, though we care more about what you’ve done than how long you’ve been doing it.
Experience in the trade show, exhibit, event, or experiential marketing industry is a significant advantage.
If you’ve been prospecting or selling at an exhibit house and are ready to own a full book of business, we want to hear from you.
A genuine hunger for outbound prospecting — you don’t wait for leads, you go find them. Cold calls, cold emails, LinkedIn, show floor conversations — you treat prospecting as a core skill, not a necessary evil, and you do it at volume without losing the personal touch that wins relationships.
Consultative, relationship-driven selling style suited to clients who value reliability and creativity over the lowest price.
Strong written and verbal communication; you can explain a complex solution in plain language and write a clean follow-up email.
Disciplined work habits: you plan your week, manage your pipeline, and follow through on what you commit to.
Comfort with CRM, email, and standard sales tools; willingness to learn our systems.
Valid driver’s license, reliable transportation, and genuine comfort with regular travel. A typical month involves around 4 overnight trips; peak stretches of the show calendar can reach 10 nights or more. At this compensation level, the right candidate sees that as part of the opportunity, not a tradeoff.
Professional presence appropriate for client meetings and trade show floors.

Nice To Haves

Existing relationships with corporate exhibitors, event marketers, or marketing teams.
Comfort selling into multiple buyer personas (marketing, events, procurement, executives).

Responsibilities

Target identification: work with the General Manager to identify exhibitor lists from shows in our target markets, and build prioritized prospect lists from show directories, industry research, referrals, and your own network.
Multi-channel outreach: work targeted exhibitor lists through cold calls, email, LinkedIn, and physical mail — consistently, every month, without waiting to be asked. This role requires real outbound volume. If 80–100 meaningful prospect touches a month sounds like a lot, this probably isn’t the right fit. If it sounds like Tuesday, keep reading. Combined with inbound lead handling and customer nurture, outreach is the engine that keeps the pipeline alive.
Account development: stay close to existing clients — understanding where their program is headed, what shows are coming up, and where we can do more for them. Portable clients often grow into larger booths and broader programs as their confidence in us grows. Large-booth clients need proactive attention on refreshes, upgrades, and additional shows. Deepening existing relationships is where the most durable revenue comes from, and where great account management shows up most clearly.
Active pipeline: maintain an active set of target accounts in documented CRM engagement, with regular activity on each. Pipeline depth and account coverage expectations will be established during onboarding and reviewed as your book develops.
Discovery meetings: conduct regular qualified discovery meetings each month, by phone, video, or in person. Cadence expectations will be calibrated during onboarding based on pipeline quality and your ramp stage.
Qualify opportunities: understand the prospect’s show schedule, booth program, budget, decision-makers, and timing, and confirm fit before pulling our internal team into a quote.
Present and propose: introduce Red Door Three’s capabilities — custom exhibits, portable systems, show services, I&D coordination, logistics, storage, and permanent installations — and partner with our designers to develop proposals that win.
Close new business: manage the proposal-to-contract process, negotiate within agreed parameters, and bring signed projects across the line.
Grow assigned accounts: expand inherited and assigned existing accounts by adding services, projects, or new lines of work; protect recurring storage and managed-services revenue through proactive account management.
Client ownership: you are the face of Red Door Three to your clients — through the sale, through design and production, through installation, and on the show floor. You attend all client meetings. The project team executes the work; you stay present with the client at every stage. This is not a hand-off model. Your clients know you, trust you, and hear from you throughout the life of the relationship.
Show attendance: travel to customer shows and industry events as needed to support relationships and build your pipeline. In a typical month, expect around 4 overnight trips; in busier stretches of the show calendar, that can reach 10 nights or more. Customer shows involve arriving the last day of installation and staying through the first show day — supporting the client, watching the booth perform, and reinforcing the relationship for the next show. Industry events are attended for intelligence, networking, and observation. For the right person, the travel is an asset, not a burden. Per industry rules, contractors do not solicit other exhibitors during installation or show hours.
CRM discipline: keep our CRM (Trade Show Savvy platform) current — pipeline, activities, quotes, and notes — and report activity and forecast accurately.
Pipeline reviews: participate in a weekly pipeline review with the General Manager.
Travel reporting: submit travel and mileage documentation per company policy.
Team contribution: collaborate with the design, production, and show-services teams; share what you learn from the market; and contribute to a culture that takes care of clients and each other.