Sales & Events Manager

Hersha Hospitality Management LP • Big Sky, MT

1d • Hybrid

About The Position

Manage accounts to achieve guest satisfaction and to solicit past and new business ensuring all revenue goals are achieved or exceeded. This role involves interviewing, selecting, training, scheduling, coaching, and supporting associates, ensuring they perform in accordance with established brand or hotel standards and consistent with HHM core values. The position aims to maximize revenue by selling all facets of the hotel to previous, current, and potential clients, using professional sales techniques to negotiate the best possible terms and conditions. It also requires managing accounts to ensure solicitation and closing are complete and documented, coordinating various departments' participation in servicing accounts, and maintaining hotel relationships with key accounts to increase customer satisfaction and account revenue. The role involves developing and conducting persuasive verbal sales presentations, articulating and leveraging the benefits of the hotel to close sales opportunities, and traveling locally to conduct outside calls, promote the hotel, and review competition. Additionally, the Sales & Events Manager will represent the hotel at trade shows and follow sustainability guidelines and practices related to HHM’s EarthView program. The role also oversees all catering sales, targeted towards existing and new corporate and social markets, drives new events and group business through proactive prospecting and lead generation, qualifies and converts inquiries from all channels, and leads client engagement through site tours, presentations, and ongoing relationship management. Negotiating contracts and managing the full RFP process with a focus on profitable outcomes, overseeing events from initial inquiry through execution and final billing, providing clear reporting on pipeline, production, and sales activity, developing BEOs, floor plans, and event proposals in partnership with internal teams, and collaborating closely with Revenue Management to ensure timely, strategic responses are also key responsibilities. Finally, the role involves managing function space inventory and optimizing pricing and utilization, and coordinating with operations, F&B, and external vendors to deliver seamless events.

Requirements

• Proven track record in sales required.
• 2–3+ years of experience in event, group sales, or catering within hospitality.
• Experience in a comparable market preferred.
• Strong understanding of event operations, F&B, and space optimization.
• Proven ability to manage multiple events and priorities in a fast-paced environment.
• Excellent communication, organization, and client-facing skills.
• Experience with Fosse, CVENT, Salesforce, and Microsoft Office; Canva a plus.
• Flexible schedule with the ability to support events as needed.

Nice To Haves

• Associate’s or Bachelor’s degree in Hospitality or related industry preferred.
• Previous hospitality sales experience preferred.

Responsibilities

• Interview, select, train, schedule, coach and support associates, ensuring they perform in accordance with established brand or hotel standards and consistent with HHM core values.
• Maximize revenue by selling all facets of the hotel to previous, current and potential clients.
• Use professional sales techniques to negotiate the best possible terms and conditions that satisfy customer (internal and external) requirements.
• Manage accounts ensuring pertinent aspects of solicitation and closing are complete and documented.
• Coordinate various departments' participation in servicing accounts.
• Maintain hotel relationships with key accounts to increase customer satisfaction and account revenue.
• Develop and conduct persuasive verbal sales presentations to prospective clients.
• Articulate and leverage the benefits of the hotel to close sales opportunities.
• Travel locally to conduct outside calls, promote the hotel and review competition.
• Represent the hotel at trade shows.
• Follow sustainability guidelines and practices related to HHM’s EarthView program.
• Oversee all catering sales, targeted towards existing and new corporate and social markets.
• Drive new events and group business through proactive prospecting and lead generation.
• Qualify and convert inquiries from all channels, including CVENT, Marriott, and direct leads.
• Lead client engagement through site tours, presentations, and ongoing relationship management.
• Negotiate contracts and manage the full RFP process with a focus on profitable outcomes.
• Oversee events from initial inquiry through execution and final billing.
• Provide clear reporting on pipeline, production, and sales activity.
• Develop BEOs, floor plans, and event proposals in partnership with internal teams.
• Collaborate closely with Revenue Management to ensure timely, strategic responses.
• Manage function space inventory and optimize pricing and utilization.
• Coordinate with operations, F&B, and external vendors to deliver seamless events.
• Perform other duties as requested by management.

Benefits

• HHM Hotels is proud to be an equal-opportunity employer. We do not discriminate on the basis of race, color, gender, gender identity, sexual orientation, marital status, pregnancy, national origin, ancestry, age, religion, disability, veteran status, genetic information, citizenship status, or any other group protected by law.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: Associate degree