Sales Engineer
Automation Displays•Eau Claire, WI
•Hybrid
About The Position
The Sales Engineer serves as a trusted technical advisor to customers and the ADi Sales team by developing practical automation, integration, controls, and electrical solutions that address customer challenges and support business growth. This role combines technical expertise, customer service, and commercial awareness to help customers define project requirements, evaluate options, and identify the best solution for their application.
Requirements
- Experience supporting industrial control systems and electrical control panels in a customer-facing technical support, applications engineering, control engineering, or systems integration role.
- Minimum of 7+ years of engineering, automation, technical field support or design of industrial control systems such as PLCs, HMIs, remote I/O, power distribution, networking, and integration of third-party equipment.
- Experience integrating control panels, OEM equipment, sensors, drives, meters, building systems or industrial automation equipment into larger operational ecosystems.
Nice To Haves
- Bachelor’s degree in electrical engineering, mechanical engineering, engineering technology, automation, or related technical field preferred.
- Minimum of 2+ years of technical sales, solution selling, estimating, customer-facing troubleshooting role or related experience preferred.
- Exposure to commissioning, startup, troubleshooting, or lifecycle support of industrial control systems is highly desirable.
Responsibilities
- Apply knowledge of industrial control systems, building automation platforms, electrical distribution, and control panel construction to develop customer solutions.
- Support integration of ADi control panels within larger automation, industrial, OEM, and building ecosystems.
- Ensure proposed solutions are practical to manufacture, install, commission, and maintain.
- Identify opportunities to standardize solutions and leverage ADi engineering and manufacturing capabilities.
- Partner with customers and the Sales team to understand operational challenges, technical requirements, project goals, and application needs.
- Develop practical controls, automation, and electrical solutions aligned with customer requirements and ADi's capabilities.
- Serve as a trusted technical advisor throughout the sales process by recommending solutions and communicating technical value to customers.
- Review customer specifications, electrical drawings, control narratives, schematics, sequences of operation, and other technical documentation.
- Respond to technical questions and provide application guidance during solution development, quoting, and project planning.
- Develop accurate technical scopes, assumptions, exclusions, and project requirements.
- Support the preparation of estimates, quotations, proposals, and technical documentation.
- Identify equipment, labor, materials, manufacturing considerations, and technical risks necessary for accurate project costing.
- Collaborate with Engineering, Operations, and Procurement to validate cost, manufacturability, lead times, and technical feasibility.
- Support margin objectives by recommending technically sound and commercially viable solutions.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
