Sales Enablement Lead (Remote)

Geotab•Oakville, ON

8d•CA$115,000 - CA$140,000•Remote

About The Position

Geotab is seeking an Enablement Lead who will be responsible for defining and driving sales and partner readiness strategy across a specific product, platform, or segment domain — equipping the field with the positioning, sales plays, and execution frameworks needed to sell and scale solutions globally. This role is ideal for someone who loves translating complex capabilities into compelling field strategies and thrives at the intersection of product, go-to-market, and revenue execution. Geotab is a global leader in IoT and connected transportation, certified “Great Place to Work™,” and is committed to increasing the safety and sustainability of communities through data analytics and machine learning.

Requirements

Bachelor's degree in a related field, or equivalent combination of education and work experience.
5-8 years of experience in sales enablement, product enablement, sales strategy, or a related field.
Experience in B2B technology, SaaS, IoT, or similar industries strongly preferred.
Experience working in cross-functional go-to-market environments required.
Deep expertise in a specific product, platform, solution area, or customer segment, with the ability to translate that knowledge into actionable sales enablement strategies.
Strong understanding of sales enablement principles, value-based and solution selling, and the full revenue lifecycle from prospecting through expansion.
Proven ability to develop domain-specific enablement solutions including sales plays, messaging frameworks, competitive positioning, and execution tools.

Nice To Haves

Sales methodology certifications (e.g., MEDDIC, Challenger, CHAMP) considered an asset.
Enablement or product-related certifications considered an asset.

Responsibilities

Owning and defining the end-to-end enablement strategy for a specific product, platform, or segment domain, ensuring all solutions are grounded in deep domain expertise and directly tied to field execution.
Translating product and solution capabilities into domain-specific value propositions, sales plays, deal strategies, and scalable execution frameworks that span the full revenue lifecycle.
Defining and owning a suite of enablement assets including sales playbooks, messaging frameworks, competitive positioning guides, objection handling frameworks, demo strategies, and discovery guides.
Working closely with Product Management, Product Marketing, Sales Leadership, Revenue Delivery, and Revenue Operations to ensure enablement is tightly aligned to roadmap, GTM priorities, and field performance outcomes.
Collaborating with central teams including Learning Design, Content, and Demo Excellence to operationalize and deliver programs at scale.
Acting as the primary enablement partner to Sales leadership, aligning on priorities, pipeline needs, and performance outcomes.
Ensuring readiness across the full revenue lifecycle, including prospecting, qualification, discovery, demo, proposal, and expansion.
Identifying domain-specific readiness gaps and defining targeted enablement strategies to improve execution and results.
Translating capabilities within their specific product, platform, or segment domain, into clear, domain-specific value propositions, use cases, and customer outcomes.
Defining how solutions should be positioned across segments, personas, and sales motions.
Ensuring messaging reflects the unique needs, challenges, and buying behaviors associated with their specific product, platform, or segment domain.
Establishing competitive positioning and differentiation specific to the domain.
Developing domain-specific sales plays, discovery approaches, and deal strategies aligned to their specific product, platform, or segment domain.
Translating product or segment solutions into role-specific execution across SDR, BDR, Account Executives, Partners, and Solution Engineering.
Ensuring all sales motions and execution frameworks are tailored to the realities of their specific product, platform, or segment domain, including customer use cases and deal dynamics.
Enabling repeatable, scalable execution models that support pipeline generation, deal progression, and expansion within the domain.
Defining and owning all enablement solutions for their specific product, platform, or segment domain, ensuring they are directly aligned to domain expertise and field execution needs.
Establishing requirements and direction for enablement assets specific to their product, platform, or segment domain, including: Sales playbooks, Messaging frameworks, Demo strategies and flows, Competitive positioning guides, Objection handling frameworks, Discovery guides, Deal support materials.
Ensuring all assets are built to reflect real-world execution within their specific product, platform, or segment domain, including customer scenarios, industry nuances, and sales motions.
Partnering with Content, Learning Design, and Demo Excellence teams to operationalize and deliver these solutions.
Partnering with Product Management, Product Marketing, Sales, Revenue Delivery and Revenue Operations to ensure enablement is aligned to roadmap, messaging, and GTM priorities.
Collaborating with other Enablement Leads to ensure consistency and alignment across product and segment domains.
Ensuring horizontal and vertical alignment so that solutions are both globally consistent and locally relevant.
Gathering domain-specific field insights, feedback, and performance data related to their specific product, platform, or segment domain.
Identifying gaps in positioning, messaging, and execution specific to the domain and driving improvements.
Continuously refining enablement solutions to reflect evolving customer needs, market dynamics, and sales performance.
Ensuring enablement remains practical, relevant, and directly tied to field success.