Sales Director - Luxury Independent Living

American House Senior Living Communities•Bonita Springs, FL

5d•Onsite

About The Position

American House Bonita Springs is seeking an experienced, relationship-focused Sales Director to lead occupancy growth in our premier 55+ Independent Living community. This role is ideal for a dynamic sales professional who is passionate about helping active older adults embrace a lifestyle centered on wellness, independence, connection, and purpose. The successful candidate will be energized by meeting new people, building meaningful relationships, and showcasing a community where residents thrive physically, socially, and emotionally. American House Bonita Springs offers far more than a place to live—it offers a vibrant, resort-style lifestyle designed for healthy, independent adults who want to make the most of every day. Set across a beautifully landscaped campus featuring tranquil lakes and lush outdoor spaces, our community encourages residents to stay active, engaged, and connected through a variety of wellness-focused amenities and experiences. Residents enjoy: Resort-style swimming pool and sundeck, Scenic walking paths surrounding picturesque water features, Outdoor gathering spaces and fireplaces, Fitness, wellness, and healthy living programs, Pickleball, social clubs, and recreational activities, Outdoor dining and entertainment opportunities, Vibrant resident-led activities and lifelong learning experiences, Engaging social events that foster meaningful friendships and community connections. Our residents are active, independent individuals who value freedom, choice, and a lifestyle that supports healthy aging and personal fulfillment.

Requirements

Proven success in sales, business development, or senior living sales.
Strong presentation and relationship-building skills.
Passion for wellness, active aging, and helping older adults live their best lives.
Self-motivated with the ability to work independently and exceed goals.
Proficiency with CRM systems and sales reporting.

Nice To Haves

Experience in senior living, luxury hospitality, resort, real estate, healthcare, or lifestyle-focused sales preferred.

Responsibilities

Drive occupancy growth and revenue performance through effective lead management and sales execution.
Conduct personalized tours that highlight the active, independent lifestyle available at American House.
Build and maintain referral relationships with local professionals, healthcare providers, realtors, financial planners, and community organizations.
Develop outreach strategies to connect with active adults throughout Southwest Florida.
Create memorable first impressions and exceptional experiences for prospective residents and families.
Maintain a strong sales pipeline utilizing CRM tools and best practices.
Collaborate with community leadership to ensure seamless move-ins and resident satisfaction.
Represent American House at networking events, wellness fairs, social gatherings, and community outreach opportunities.