Sales Director- Prepared Foods

Farmer Focus•Remote CO, CO

12d•$150,000 - $175,000•Remote

About The Position

Farmer Focus is scaling its Prepared Foods Division and seeks a Sales Director to lead commercial strategy, retail go-to-market execution, and revenue growth. During this buildout phase, the role will spearhead expansion of fully cooked, value-added organic chicken products across major retail and foodservice channels. Reporting to the Head of Prepared Foods, the Sales Director will own the sales growth roadmap, broker networks, and anchor customer relationships, including major national retailers and club customers, and drive profitable volume growth across the clean-label organic portfolio. The position is remote, based in the central city hub, with first-shift scheduling and 40% travel. The role is accountable for executing the multi-year retail launch strategy, managing P&L, pricing, trade spending, and forecasting, collaborating with internal teams and co-manufacturing partners on product innovation, and leading strategic customer negotiations and planning. The position offers an annual salary of $150,000–$175,000 and is bonus eligible. Farmer Focus offers a competitive total rewards package that may include weekly payroll, paid time off and sick leave, semi-subsidized medical coverage, dental and vision plan options, a 401(k) plan with company match, education reimbursement opportunities, employee assistance programs, and internal learning, development, and career growth programs. Offerings are subject to eligibility, plan terms, and company policies. Farmer Focus promotes and protects generational family farms by shifting farm-level decision-making and chicken ownership back to farmers. It is committed to producing 100% organic and humanely raised chicken that is better for people, the planet, and animals. Its culture is grounded in servant leadership and CARES values: Community, Accountability, Respect, Excellence, and Stewardship. Its top priorities are people, safety, and quality.

Requirements

10+ years of progressive sales leadership and commercial execution experience within the food and consumer packaged goods (CPG) industry, specifically within protein or value-added categories.
Proven success managing tier-one retail accounts, including club, mass, and grocery, with a strong history of scaling new product divisions from scratch.
Deep expertise in P&L management, trade marketing, broker network orchestration, co-manufacturing alignment, and margin growth frameworks.
Familiarity with fully cooked poultry, modified atmosphere packaging (MAP), clean-label formulations, and USDA/FDA regulatory compliance.
Deep familiarity with customer platforms, item setup, and data analysis.
Bachelor’s degree in Business, Sales, Marketing, or a related field.
Must be able to perform the essential functions of the role with or without reasonable accommodation.
Must pass a drug, alcohol, and background screening post-offer and before starting employment.
Must be authorized to work in the United States.

Responsibilities

Execute the multi-year retail launch strategy for prepared organic chicken lines and establish distribution footprints with top-tier national accounts.
Manage P&L accountability, pricing architectures, trade spend efficiency, and volume forecasting to support strong gross margins and sustainable EBITDA growth.
Partner with Marketing, R&D, Operations, and co-manufacturing partners to roll out product innovation pipelines.
Work with the fresh sales team to develop cross-department growth strategies.
Lead executive negotiations, category reviews, and joint business planning with major club and grocery buyers.
Own the sales growth roadmap, broker networks, and anchor customer relationships.