Sales Director, Programmatic

OUTFRONT Media • New York, NY

1d • $170,000 - $190,000 • Remote

About The Position

OUTFRONT is seeking a Sales Director, Programmatic to drive new business growth across our highest-value enterprise segment — large agency holding companies and Fortune 500 brands. This is a true hunter role for a commercially driven, technically fluent seller who can open doors at the most sophisticated buyers in the market and convert them into long-term programmatic revenue. You will drive the full new-business cycle: identifying high-potential holdco and brand targets, helping shape relationships from the programmatic trading and digital investment level up to senior executives, and translating OUTFRONT’s programmatic DOOH capabilities into compelling, data-driven stories that win budget. A core focus of the role is driving demand through the leading DSP partners — such as Vistar, The Trade Desk (TTD), Google DV360, and Amazon DSP, among a broad and evolving set of platforms — building deep, productive relationships to unlock enterprise spend. You’ll work hand-in-hand with our Enterprise and Commercial (local) sales teams and programmatic channel partner leads to identify opportunities, shape strategy, and bring new programmatic revenue across the line.

Requirements

• Minimum 3–5 years of direct sales experience at a leading DSP or DOOH SSP, with working familiarity across major platforms such as Vistar, The Trade Desk, DV360, and Amazon, among others
• Demonstrated success driving new business across major holding companies and brands
• Fluency across various attribution types and a proven ability to tell stories using data
• Ability to operate in a cross-functional model, with strong collaboration and open communication skills
• Strong understanding of the omnichannel media ecosystem, programmatic workflows, and ad tech stacks
• Proven ability to engage effectively with stakeholders at all levels, including senior executives
• Comfortable balancing strategic thinking with hands-on execution in a fast-paced environment
• Highly organized with strong CRM discipline and pipeline management
• Bachelor’s degree or equivalent practical experience

Nice To Haves

• Programmatic OOH experience and national market knowledge strongly preferred
• Self-motivated with a growth mindset, energized by the momentum OOH is gaining and eager to be part of OUTFRONT’s market-leading team
• A high-energy relationship builder, equally comfortable speaking at the product level with “hands-on-keyboard” partners and holding strategic discussions with senior executives
• A clear communicator and relatable presenter to groups of all sizes and levels of management
• Driven to win in a collaborative, team-first environment, embodying OUTFRONT’s success-driven values

Responsibilities

• Proactively identify and pursue new programmatic revenue across major agency holding companies and Fortune 500 brands
• Execute strategic outbound efforts — cold outreach, networking, in-market presence — to build and sustain a high-quality enterprise pipeline
• Position OUTFRONT’s programmatic DOOH as a modern, measurable, and scalable channel, engaging stakeholders at every level up to and including C-suite
• Develop tailored, insight-driven proposals that align OUTFRONT’s capabilities with client objectives and drive measurable results
• Drive new programmatic business in close partnership with the Enterprise and Commercial (local) sales teams and programmatic partner leads
• Develop and deliver custom sales presentations, product demos, and strategic recommendations that support and accelerate enterprise deals
• Apply a fluent understanding of attribution and measurement to build credibility and tell a persuasive, data-driven story
• Maintain consistent, detailed CRM use to track activity and pipeline opportunities, aligning pricing and process with Revenue Operations standards
• Maintain a deep, current understanding of OUTFRONT’s SSP and DSP partner capabilities, integrations, deal types, and evolving programmatic standards
• Develop and cultivate strong relationships across the leading DSP partners — such as Vistar, The Trade Desk, DV360, and Amazon, among others — to drive enterprise demand and activate OUTFRONT’s programmatic inventory at scale
• Partner with Ad Ops to support deal execution including PMP creation, deal curation, creative approvals, and campaign troubleshooting
• Collaborate closely with Marketing to ensure OUTFRONT is reaching the right enterprise audiences and that solutions are effectively positioned
• Maintain accurate pipeline tracking and forecasting, providing regular updates to Sales Leadership on performance, pipeline health, and market insights
• Stay ahead of emerging categories, competitive activity, and key trends across the omnichannel and programmatic landscape
• Represent OUTFRONT in the market through events, networking, and client engagement

Benefits

• Medical, Dental, Vision (including same and opposite-sex domestic partners)
• HSA and FSA plans
• Family Benefits
• Pet Benefits
• 401(k) Plan with an Employer Match
• Paid Time Off
• Commuter Benefits
• Educational Assistance
• Robust Diversity, Equity and Inclusion program including 7 Employee Resource Groups (ERGs)

What This Job Offers

• Job Type: Full-time
• Career Level: Senior