Sales Director - Canada

Altios•Toronto, ON

3h•Hybrid

About The Position

We are recruiting a Sales Director - Canada (excluding Quebec) for one of our clients, an international, family-owned company specialized in creative lighting and decorative solutions for municipalities, public spaces, shopping destinations, and private developments. Based in Toronto, Ontario, you will play a key role in accelerating the company’s commercial development across Canada outside Quebec, taking over an existing customer portfolio while opening new growth opportunities.

Requirements

Strong experience in B2B business development within the Canadian market.
Proven ability to sell complex, project-based solutions involving long sales cycles and multiple stakeholders.
Experience working with municipalities, public-sector organizations, Business Improvement Areas, shopping centers, real estate developers, or institutional customers.
Comfortable managing the full sales process independently, including prospecting, tender responses, presentations, negotiations, forecasting, and reporting.
Strong commercial skills combined with the administrative rigor required to manage complex projects.
Autonomous, proactive, and entrepreneurial.
Comfortable taking initiative in a decentralized environment while maintaining close coordination with international teams.
Ability to build trusted, long-term customer relationships through active listening, reliability, and follow-through.
Adaptable, persistent, and able to remain effective throughout long and sometimes uncertain decision-making processes.
Experience coordinating or managing a small team.
Fluent English.

Nice To Haves

Background in architectural or public lighting, urban furniture, public-space development, construction, building materials, infrastructure solutions, or installation services.
Knowledge of French.
Spanish as an additional asset.

Responsibilities

Driving sustainable revenue growth across Canada, excluding Quebec.
Defining and implementing the sales action plan, identifying priority markets and customer segments, and building a strong pipeline of opportunities.
Directly leading commercial development in Ontario while identifying relevant partners or resources to support growth in other provinces.
Taking ownership of existing customer relationships and developing long-term partnerships with municipalities, Business Improvement Areas, shopping centers, real estate developers, and other strategic customers.
Managing the entire sales cycle, from prospecting and identifying upcoming projects to needs analysis, proposal development, tender responses, presentations, negotiations, and contract signature.
Coordinating resources from design, engineering, production, logistics, marketing, and administrative teams based in Europe to build competitive proposals and successfully deliver projects.
Managing and coordinating the small local Canadian team.
Providing regular reporting on the sales pipeline, forecasts, priorities, and market developments.
Regular travel across Canada outside Quebec, customer visits, and participation in professional events.